---
title: Doudlah Farms Amazon Performance — March 2026
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-03-18-weekly-call-inventory-performance-marketing-130927254.md
tags:
- amazon
- doodle-farms
- performance
- inventory
- fba
- popcorn
- organic-rank
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Doudlah Farms Amazon Performance — March 2026

## Overview

As of mid-March 2026, Doudlah Farms is on track for its best-ever Amazon month. Daily revenue has stabilized above $5,000 — with a recent spike to $6,400 — and the full-month projection of **$136k** would narrowly surpass the previous record of $135k set in January 2026. The business is increasingly popcorn-driven, with organic unit growth accelerating while ad spend falls, pushing margins into the 40s.

This data was reviewed in the [[wiki/meetings/2026-03-18-weekly-call-inventory-performance-marketing|2026-03-18 Weekly Call]].

---

## Key Metrics (March 2026, through Day 17)

| Metric | Value |
|---|---|
| Revenue to date | ~$75,000 |
| Daily average | ~$4,400 |
| Projected monthly total | ~$136,000 |
| Previous record (January 2026) | $135,000 |
| Margin | ~40%+ |
| Popcorn share of total sales | 43% |

---

## Top Products by 30-Day Sales

| Rank | Product | 30-Day Revenue |
|---|---|---|
| 1 | Organic White Popcorn | $26,000 |
| 2 | Yellow Cornmeal (5 lb) | ~$14,900 |
| 3 | Organic Yellow Popcorn | ~$14,000 |
| 4 | Black Beans | — |
| 5 | Old World Popcorn (Yellow) | — |

Popcorn variants combined (~$52k) account for **43% of total sales**, up from a period when black beans and cornmeal led the account. Old World Yellow is outselling Old World White for reasons not yet identified.

---

## Organic Rank Status

Organic rank is a key focus area. Improvements have been significant but rank remains vulnerable to inventory stockouts.

| Product | Organic Rank | Sponsored Rank |
|---|---|---|
| Doudlah White Popcorn | #2 | #1 |
| Old World Popcorn (Yellow) | #17 (up from ~#40) | #3 |
| Old World Popcorn (Yellow, "organic popcorn" term) | #29 | #5 |

**Risk:** Inventory stockouts directly suppress organic rank by reducing sales velocity. Maintaining in-stock status on high-velocity SKUs is the primary lever for protecting rank gains.

**Action:** Gilbert is tracking Old World organic rank on a daily basis to build a trend graph. See [[wiki/clients/doodle-farms/_index|Doodle Farms client page]] for ongoing status.

---

## Inventory Status

- **In stock (high-velocity):** Organic White Popcorn, Organic Yellow Popcorn, Black Beans, Yellow Cornmeal
- **Out of stock:** Old World White Popcorn — incoming inventory already in transit to FBA
- **Implication:** Full in-stock position across all popcorn SKUs is expected to push daily revenue back into the $6k+ range

---

## Ad Strategy & Margin Dynamics

- Organic units are rising sharply while ad cost is declining — the ideal trajectory for a maturing Amazon account
- Subscribe & Save enrollment is up, contributing to recurring revenue
- Gilbert's bid optimization approach: reduce bids on low-traffic days (Wednesdays/Thursdays) to allow organic listings to surface, preserving ad budget for high-conversion windows
- For Doudlah's top organic performers, the strategic goal is to minimize ad spend on those SKUs and use ads primarily as a competitive defense mechanism, not a primary acquisition channel
- Old World, by contrast, still benefits from more aggressive ad investment given its lower organic rank

**Note on popcorn grant:** The client has a grant applicable only to popcorn advertising on Amazon. The team has been advised not to be overly conservative with popcorn ad spend, as grant funds offset the cost.

---

## Amazon Fee Structure (Reference)

Reviewed during this call for client reporting purposes:

| Fee Type | Rate / Notes |
|---|---|
| Referral fee (grocery, >$15) | 15% |
| Referral fee (grocery, <$15) | 8% |
| FBA fee | Covers picking, packing, shipping, labeling |
| Monthly storage (Jan–Sep) | ~$0.09/unit/month |
| Storage fees (3-month total) | ~$4,000 (Jan–Mar 2026) |
| Monthly subscription | $39.99 flat |

Net margin after all Amazon fees (excluding COGS and advertising) is approximately **48%** on a representative product. After COGS, estimated true net margin is **~30–35%**, which is considered healthy for a food product on Amazon.

---

## Related

- [[wiki/meetings/2026-03-18-weekly-call-inventory-performance-marketing|Meeting: 2026-03-18 Weekly Call]]
- [[wiki/clients/doodle-farms/_index|Doodle Farms — Client Overview]]
- [[wiki/knowledge/amazon-strategy/pop-popcorn-launch-strategy|Pop Popcorn Launch Strategy]]
- [[wiki/knowledge/amazon-strategy/amazon-organic-rank-and-inventory-management|Amazon Organic Rank & Inventory Management]]