---
title: Doodla Farms Inventory Management Strategy
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-03-25-weekly-call-w-gilbert-132751713.md
tags:
- amazon
- inventory
- doodle-farms
- ecommerce
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Doodla Farms Inventory Management Strategy

A set of operating principles and tactical fixes for managing Doodla Farms' Amazon FBA inventory, developed through ongoing weekly reviews. The core goal is to keep every SKU in a healthy 6–12 month supply window while preventing algorithm failures on slow-moving products.

## Target Inventory Range

The agreed target is **6–12 months of supply on hand** at FBA at all times.

- **Under 6 months:** Reorder immediately; prioritize high-velocity SKUs.
- **6–12 months:** Healthy range; no action required.
- **Over 12 months:** Apply promotional pressure (coupons, bid adjustments) to accelerate sell-through.

## Clearing Overstock: 25% Coupon Campaign

For any SKU carrying more than 12 months of inventory, a **25% coupon** has been applied to drive velocity. Current campaign details:

- **Discount:** 25% off
- **End date:** April 22, 2026
- **Scope:** All products flagged at >12 months supply

Monitor sell-through weekly. Once a product drops into the 6–12 month window, evaluate whether to let the coupon expire or end it early.

## Velocity Floor: Minimum 6 Units/Month

### The Problem

When a slow-moving SKU temporarily goes out of stock or sells fewer than a handful of units, the inventory planning tool records a near-zero velocity. The algorithm then recommends shipping zero additional units — which can cause a product to stay perpetually out of stock even after restocking.

### The Fix

**Manually hard-code a minimum velocity of 6 units/month** for any SKU whose recorded velocity falls below 10 units/month.

- Open the inventory planning sheet.
- Find the velocity columns (Last 30 Days, Last 60 Days).
- For any row showing a velocity of 1–9, overwrite it with **6**.
- This can be automated with a simple formula: `=IF(actual_velocity < 10, 6, actual_velocity)`.

### Important Caveat

Setting a velocity floor will cause the tool to recommend gradual inventory builds for slow movers. **Watch these SKUs closely** to ensure stock doesn't creep back above the 12-month ceiling.

## Active Restocking Situations (as of 2026-03-25)

| SKU | Status | Notes |
|---|---|---|
| White Old World Popcorn | Out of stock | ~$2k shipment en route to FBA |
| Pinto Beans 25lb | Low stock (6 units en route) | New order sent to Jason; pickup scheduled |

These two SKUs were identified as the most urgent gaps during the [[raw/2026-03-25-weekly-call-w-gilbert-132751713.md|2026-03-25 weekly review]].

## Shipment Coordination Process

- Karly manages FBA shipment scheduling and vendor communication (primary contact: Jason).
- New orders are sent to Jason in advance of the current shipment pickup date.
- All shipments from February 12 onward have been closed; the next batch is expected around March 27.
- A second wave of orders covering 25lb bag sizes was initiated on 2026-03-25.

## Related Advertising Interaction

Inventory levels directly affect PPC performance. When stock dips, organic rank suffers and PPC sales decline even if bids are unchanged. The Yellow Cornmeal SKU is a clear example: PPC sales have been flat since December due to an earlier inventory gap. Once stock is stable, bids should be edged up to recapture lost momentum.

See also: [[wiki/knowledge/google-ads/doodla-farms-google-ads-audit-2026-03-25.md]] for the parallel advertising review conducted in the same session.