---
title: Doodla Farms Product Performance Analysis (2026-03-25)
type: article
created: '2026-03-25'
updated: '2026-04-05'
source_docs:
- raw/2026-03-25-weekly-call-w-gilbert-132751713.md
tags:
- amazon
- doodle-farms
- product-performance
- ppc
- inventory
- ecommerce
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Doodla Farms Product Performance Analysis (2026-03-25)

Snapshot of Doodla Farms Amazon performance as reviewed in the [[wiki/meetings/2026-03-25-weekly-call-gilbert-doodle-farms-google-ads-review|2026-03-25 weekly call with Gilbert]]. Sales are recovering with a recent high of $4,800/day. Organic rankings are trending positively. Advertising spend and units are flat while TACOS is declining. Profit margin is holding in the 30–40% range.

## Top Products (by revenue, prior day)

| Rank | Product |
|------|---------|
| 1 | Black Beans |
| 2 | White Doodla Popcorn |
| 3 | Yellow Old World Popcorn |
| 4 | Yellow Doodla Popcorn |
| 5–6 | Yellow Cornmeal (multiple SKUs) |

## Product-Level Notes

### Yellow Cornmeal
- PPC sales have been **declining since December**, despite:
  - ROAS trending higher
  - CPC trending lower
- The dip is likely inventory-driven (stock issues in December), but PPC has not recovered.
- **Action:** Increase PPC bids to regain sales momentum. The favorable ROAS/CPC ratio supports higher bids without margin risk.

### Organic Rye Flour
- Bestseller Rank was improving steadily, then began **declining around March 15**.
- Inventory is confirmed adequate — this is **not an inventory issue**.
- **Action:** Investigate root cause (pricing, competitor activity, listing quality, or keyword drift).

### White Old World Popcorn
- Currently **out of stock** at FBA.
- A ~$2,000 shipment is en route.
- Sales rank is suppressed until inventory arrives.

### Pinto Beans (25 lb)
- Low stock — only 6 units en route.
- A new order was sent to Jason.
- Consumer-size pinto beans (~920 units) are adequately stocked.

### Blue Haven Cornmeal & Organic Rye Flour
- Both have approximately 11 months of inventory — within the acceptable 6–12 month target range.

## Inventory Management Principles

- **Target range:** 6–12 months of inventory on hand.
- **Overstocked products (>12 months):** Apply 25% coupons to accelerate sell-through. Current coupon window ends **April 22**.
- **Low-velocity products:** Manually set velocity to a minimum of **6 units/month** in the inventory planning sheet. This prevents the algorithm from recommending zero replenishment when a product temporarily stops selling.
  - *Caveat:* Monitor these products to avoid inadvertently building excess inventory over time.

## Overall Account Health

| Metric | Status |
|--------|--------|
| Sales trend | Recovering ↑ |
| Organic rankings | Trending positively ↑ |
| Ad units & spend | Flat → |
| TACOS | Declining ↓ (positive) |
| Overall ROAS | Increasing (3.4 → 3.66 week-over-week) |
| Profit margin | 30–40% |

## Action Items

- [ ] Increase PPC bids on Yellow Cornmeal to regain sales momentum (@Gilbert Barrongo)
- [ ] Investigate Organic Rye Flour BSR decline since March 15 — rule out pricing and listing issues (@Gilbert Barrongo)
- [ ] Review top 10 products (last 30 days) in Sellerize; check inventory levels, trends, and pricing opportunity (@Gilbert Barrongo)
- [ ] Set minimum velocity to 6 units/month for all low-velocity products in inventory sheet (@Gilbert Barrongo)
- [ ] Monitor low-velocity products after velocity floor is applied to prevent inventory buildup (@Karly Oykhman)

## Related

- [[wiki/meetings/2026-03-25-weekly-call-gilbert-doodle-farms-google-ads-review|Meeting: Weekly Call w/ Gilbert — 2026-03-25]]
- [[wiki/knowledge/google-ads/doodla-farms-google-ads-audit-2026-03-25|Doodla Farms Google Ads Audit (2026-03-25)]]