--- title: Agility Recovery Six Pillars of the Agility Way type: article created: '2026-04-05' updated: '2026-04-05' source_docs: - raw/2025-10-17-agility-recovery-rise360-course-review-95063003.md tags: - agility-recovery - branding - sales-training - instructional-design - visuals layer: 2 client_source: null industry_context: null transferable: true --- # Agility Recovery: Six Pillars of the Agility Way ## Overview The **Six Pillars of the Agility Way** are the core behavioral principles that underpin Agility Recovery's sales culture and company identity. They function as the foundational "engine" driving the B2B sales process — not a sequential checklist, but a set of ongoing behaviors a salesperson must embody throughout every stage of a deal. The Pillars are a key visual and conceptual anchor in the [[clients/agility-recovery/_index|Agility Recovery]] new hire training curriculum, developed in partnership with [[clients/asymmetric/_index|Asymmetric]]. --- ## The Pillars The six pillars are drawn from slide 4 of Agility Recovery's source PowerPoint. Each pillar carries a short name and an associated catchphrase used as a memory aid for learners. > **Note:** The specific pillar names and catchphrases are sourced from Gus Donelson's internal training materials ("The Agility Way" deck shared during the 2025-10-17 review call). Isalia should confirm final names against that document before publishing the e-learning module. The pillars are intended to be: - **Standalone** — learnable and referenceable independent of any single sales step - **Pervasive** — applicable at every stage of the sales process, not just one moment - **Behavioral** — describing *how* a salesperson acts, not *what* they sell --- ## Relationship to the B2B Sales Process The Pillars are visually and conceptually linked to Agility's 8-step B2B Sales Process (from slide 9 of the source PowerPoint). The approved visual concept represents this relationship as a **gear system**: - The **Six Pillars** form the **central gear** — the driving force - The **eight sales process steps** form **outer gears** — driven by the pillars - Together they suggest that the pillars are what make the process move; without them, the steps stall This gear metaphor (watch-like or bicycle-chain-like interlocking) was approved by Gus Donelson during the October 17 review call. See also: [[knowledge/branding/agility-recovery-b2b-sales-process|Agility Recovery B2B Sales Process Visual]] --- ## Visual Design Decisions | Element | Decision | |---|---| | **Shape** | Change from "tombstone" shape to **cylinder** (architectural pillar form) | | **Style** | 3D-ish cylinder pillars, similar to Gus's reference draft | | **Content** | Pillar name + one catchphrase per pillar; less is more | | **Colors** | Official brand palette: dark blue, medium blue, orange, grays | | **Font** | Continue with **Raleway**; Helvetica (new official font) is not a priority for this project | | **Approval status** | ✅ Approved with revisions (2025-10-17 call) | The design team should reference the three visual slides Gus emailed to Isalia following the October 17 call, which include his cylinder-based draft and the brand color reference. --- ## Usage in the Curriculum The Six Pillars visual appears in the **Agility Sales Story** course (Module 6) and is referenced throughout the sales training sequence. It is introduced as a standalone reference graphic — learners encounter the full teaching in the e-learning content, and the visual serves as a quick-reference tool afterward. The Pillars also provide the conceptual framing for the **LEARN objection-handling framework**, which Gus describes as "standalone" but always operating in the background of the sales process. Relevant courses: - [[clients/agility-recovery/projects/new-hire-training|New Hire Training Program]] - Agility Sales Story (Module 6) - B2B Sales Process module --- ## Source & Contacts - **Client contact:** Gus Donelson (gus.donelson@agilityrecovery.com) - **Asymmetric lead:** Isalia Ramirez (isalia.ramirez@asymmetric.pro) - **Source material:** "The Agility Way" training deck (shared by Gus; contains placeholder images) - **Meeting reference:** [[meetings/2025-10-17-agility-recovery-rise360-course-review|2025-10-17 Rise 360 Course Review Call]]