---
title: BluepointATM Logo Trademark Update
type: article
created: '2026-02-25'
updated: '2026-02-25'
source_docs:
- raw/2026-02-25-bluepoint-atm-marketing-call-125365467.md
tags:
- branding
- trademark
- bluepoint-atm
- logo
- asset-management
layer: 2
client_source: null
industry_context: null
transferable: true
---

# BluepointATM Logo Trademark Update

## Overview

BluePoint ATM has completed federal registration of its primary logo mark, requiring an update from ™ (trademark claim) to ® (registered trademark) across all brand assets. The tagline was registered separately and retains its ™ designation. This update was confirmed during the [[clients/bluepoint-atm/meetings/2026-02-25-marketing-call|2026-02-25 marketing sync]].

## What Changed and Why

| Element | Before | After | Reason |
|---|---|---|---|
| Primary logo mark | ™ | ® | Federal registration completed |
| Tagline | ™ | ™ (no change) | Trademarked separately; not yet registered |

The distinction matters legally: ® indicates a mark that has been granted federal registration by the USPTO, while ™ signals a claimed but unregistered mark. Using ® prematurely is a federal offense, so the update should only be applied to the logo mark itself — not the tagline.

## Asset Inventory

The update must be applied comprehensively. Priority order is website and state pages first (actively in development), then collateral.

### High Priority (Website & Digital)
- [ ] Main website — all pages where logo appears
- [ ] State pages (first 10 live; next 10 in progress)
- [ ] Service page
- [ ] PMAX and other landing pages
- [ ] LinkedIn company page and ad creatives

### Collateral & Sales Assets
- [ ] Proposal cover pages (new library in development — build with ® from the start)
- [ ] Sales sheets / one-pagers
- [ ] Email signatures and templates

### One-Time / Archived Assets
- Conference sales sheets (September batch) — confirmed one-time use; **no update needed**

> **Note:** This list is a starting point. Mike and Wade are responsible for providing a comprehensive inventory of any assets not captured above. See action items below.

## Action Items

- [ ] **Mike / Wade** — Provide a complete list of all assets requiring the ™ → ® update, expanding on the initial list shared by Karly via email. (@Mike Stebbins / @Wade Zirkle)
- [ ] **Karly** — Update logo mark to ® across website, state pages, and service page as part of the active site work; prioritize these since edits are already in flight. (@Karly Oykhman)
- [ ] **Karly** — Apply ® to all ad creatives and LinkedIn assets. (@Karly Oykhman)
- [ ] **Karly** — Build new proposal cover library with ® from the start — do not carry forward ™ on new covers. (@Karly Oykhman)

## Key Rules to Follow

1. **Logo mark → ®** only. Do not change the tagline.
2. **Tagline → ™** remains. The tagline was trademarked separately and has not been federally registered.
3. **Conference sheets** from September 2025 are one-time assets and do not need updating.
4. When in doubt about a specific asset, confirm with Mike or Wade before publishing.

## Related

- [[clients/bluepoint-atm/_index|BluePoint ATM Client Overview]]
- [[clients/bluepoint-atm/meetings/2026-02-25-marketing-call|2026-02-25 Marketing Call]]
- [[clients/bluepoint-atm/projects/proposal-cover-library|Proposal Cover Library]]
- [[clients/bluepoint-atm/projects/state-pages|State Pages SEO Project]]