---
title: BluePoint Logo Mark Update — ™ to ®
type: article
created: '2026-02-25'
updated: '2026-02-25'
source_docs:
- raw/2026-02-25-bluepoint-atm-marketing-call-125364933.md
tags:
- branding
- bluepointatm
- trademark
- registered-mark
- collateral
layer: 2
client_source: null
industry_context: null
transferable: true
---

# BluePoint Logo Mark Update — ™ to ®

## Overview

BluePoint ATM's logo mark is transitioning from Trademark (™) to Registered (®) following successful registration. The tagline is registered separately and **remains ™**. This update needs to be applied systematically across all brand touchpoints, with the website treated as the highest priority.

Confirmed in the [[wiki/clients/bluepointatm/_index|BluePoint ATM]] marketing sync on 2026-02-25.

---

## What's Changing

| Element | Before | After |
|---|---|---|
| Logo mark | ™ | ® |
| Tagline | ™ | ™ (no change) |

The logo and tagline were registered separately. Only the logo mark changes.

---

## Rollout Priority

1. **Website** — highest priority; update all instances including state pages
2. **One-pagers and sales collateral** — next in queue
3. **LinkedIn profiles** — Mike and Wade to handle directly on their own accounts
4. **Other collateral** — Wade to compile a full list and send to Karly

Conference materials produced for a specific event (e.g., last September's conference) are considered one-time use and **do not need to be updated**.

---

## Action Items

- [ ] Update website logo mark (® on logo, ™ on tagline) — **@Karly Oykhman**
- [ ] Update all live state pages with new logo mark — **@Karly Oykhman**
- [ ] Compile and send full collateral list needing ® update to Karly — **@Wade Zirkle**
- [ ] Update LinkedIn profile logos to ® — **@Mike Stebbins, @Wade Zirkle** (self-serve)

---

## Notes

- Karly had started a collateral list but flagged it as incomplete; Wade and Mike need to expand it
- Some items (e.g., LinkedIn profile images) are simple enough for Mike and Wade to update themselves without agency involvement
- Website edits were already in progress at the time of this call; the ® update should be folded into that same pass

---

## Related

- [[wiki/clients/bluepointatm/_index|BluePoint ATM Client Overview]]
- [[wiki/meetings/2026-02-25-bluepoint-atm-marketing-call|2026-02-25 BluePoint ATM Marketing Call]]
- [[wiki/knowledge/seo/bluepoint-state-pages|BluePoint State Pages]]