---
title: A New Dawn / Shine Brand Guidelines
type: article
created: '2025-11-21'
updated: '2025-11-21'
source_docs:
- raw/2025-11-21-a-new-dawn-shine-marketing-call-103469361.md
tags:
- branding
- a-new-dawn
- shine
- brand-guidelines
- design
layer: 2
client_source: null
industry_context: null
transferable: true
---

# A New Dawn / Shine Brand Guidelines

## Overview

One-page brand guideline documents have been created for both **A New Dawn Therapy** and **Shine** (construction cleaning). These documents serve as the canonical reference for logo usage, color palettes, typography, and brand do's and don'ts. As of the November 2025 sync, both documents are in draft/review status pending final color palette decisions.

See also: [[clients/a-new-dawn/_index]] | [[clients/shine/_index]]

---

## Document Contents

Each one-page brand guideline includes:

- **Logo** — primary mark with extractable variants (light, dark, etc.)
- **Color Palette** — primary and secondary hex codes
- **Typography** — approved typefaces and usage hierarchy
- **Usage Guidelines** — do's and don'ts for brand application
- **Website URL** — reference link

---

## A New Dawn Therapy

### Colors
- Primary palette is drawn from the existing website.
- Secondary colors were pulled from site accents (text colors, UI elements) and are **under review** — the design team may propose an alternative secondary palette.
- Katie is open to suggestions; she is not attached to the current secondary colors.

### Status
- Draft complete. Awaiting secondary color palette proposal from design team before finalizing.

---

## Shine

### Colors
- Primary palette reflects the brand's existing visual identity.
- The **teal** color (visible on building signage) is confirmed as a secondary color and will likely be retained.
- A **red** secondary color was included from a pre-made palette; Katie is not attached to it and is open to replacement suggestions.
- Design team may propose an updated secondary palette.

### Logo
- A cleaned/re-exported version of the Shine logo was produced. The original export had quality issues. The updated file is to be uploaded to the shared folder and sent to Katie.

### Status
- Draft complete. Awaiting secondary color palette proposal and updated logo delivery.

---

## Open Items

| Item | Owner | Status |
|---|---|---|
| Propose secondary color palettes for both brands | Sebastian / Design Team | In progress |
| Send updated brand guidelines to Katie once colors finalized | Sebastian | Pending |
| Upload cleaned Shine logo to shared folder and send to Katie | Sebastian | Pending |
| Review and provide color palette feedback | Katie | Pending |

---

## Notes

- Brand guidelines are intended to be living documents — they will be updated as the visual identity evolves.
- These documents are also useful for onboarding any future contractors or vendors who need to produce on-brand materials.
- Discussed in the [[meetings/2025-11-21-a-new-dawn-shine-marketing-call]] bi-weekly sync.