---
title: SBS Brand Identity & Affiliations
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-11-17-in-person-sbswi-at-asymmetric-102149412.md
tags:
- branding
- sbswi
- affiliations
- seo
- logos
- nrca
- manufacturer-warranties
layer: 2
client_source: null
industry_context: null
transferable: true
---

# SBS Brand Identity & Affiliations

Brand identity for SBSWI centers on a distinctive orange/blue color scheme, a set of credibility-building industry affiliations, and a values-driven charity partnership. These elements should be consistently expressed across the redesigned website to reinforce trust with commercial decision-makers.

## Brand Colors

SBSWI's color palette — **orange and blue** — emerged organically from team gear and has become a recognizable identifier. The colors are bold and distinctive in the commercial roofing space (where safety green is common), and the team has embraced them as a core visual identity element.

**Action:** SBSWI to provide formal brand guidelines (hex values, usage rules) if available. If not, Asymmetric will derive a working palette from existing materials and confirm with the client.

## Industry Affiliations & Credibility Markers

These affiliations should be prominently displayed on the website — particularly on the homepage and About page — as trust signals for facility managers, building owners, and property managers evaluating vendors.

### NRCA Membership
- **National Roofing Contractors Association** — described by Chris as "the gold standard for roofing contractors"
- Logo already provided to Asymmetric
- Should be displayed with the full name spelled out (not just the acronym) to maximize recognition and SEO value

### Manufacturer Partnerships
SBSWI is licensed with multiple manufacturers to install their products. The key differentiator: these manufacturers **inspect SBSWI's completed work and warrant the labor**, not just the materials. This is a meaningful distinction from contractor-only warranties.

Known partners include:
- **IKO** — confirmed; manufacturer-backed labor + material warranty
- **IAAP** — listed on current site; full name should be spelled out
- **Progressive** — possible; to be confirmed
- Additional manufacturers TBD — Brandon to provide full list

**Warranty story to tell on-site:** "When we partner with IKO [or other manufacturers], they inspect our work and back our labor with their warranty. If we're ever gone, they step in. That's a different level of accountability than a contractor-only warranty."

### Logo Display & SEO Linkback Strategy
- Display all affiliation logos on the website (homepage social proof section and/or About/Credentials page)
- Where possible, establish **reciprocal links** with manufacturer and association sites — linking to them and requesting they link back — to build domain authority
- Each logo should link to the respective organization's site; coordinate with partners on mutual linkback opportunities

## Values & Charity

**St. Jude Children's Research Hospital** is SBSWI's chosen charity. This should appear on the website as a values signal — it humanizes the brand and differentiates SBSWI from purely transactional competitors.

Placement options:
- Footer mention with logo/link
- About page "Who We Are" section
- Optionally, a brief callout on the homepage values/mission block

## Brand Assets Needed from SBSWI

The following should be uploaded to the shared client asset folder by **December 1**:

| Asset | Status |
|---|---|
| Brand guidelines (colors, fonts, usage) | Requested |
| NRCA logo | ✅ Provided |
| IKO logo | Needed |
| IAAP logo | Needed |
| Progressive logo (if applicable) | To confirm |
| Other manufacturer/affiliation logos | Needed — full list from Brandon |
| St. Jude logo/usage rights | Needed |
| High-res photography | Needed |
| Drone video files (Drive or WeTransfer) | Needed |

## Related

- [[clients/sbswi/_index]]
- [[projects/sbswi-website-redesign]]
- [[knowledge/web/case-study-template-and-filtering]]
- [[knowledge/web/messaging-restoration-first]]