---
title: SBS Logo Rollout — Email Signatures & Brand Consistency
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-03-12-sbswi-website-review-129490426.md
tags:
- branding
- logo
- email-signature
- sbswi
- brand-consistency
layer: 2
client_source: null
industry_context: null
transferable: true
---

# SBS Logo Rollout — Email Signatures & Brand Consistency

## Overview

As part of SBSWI's website refresh, the new logo needs to roll out across all outgoing communications before a full print/literature update. The immediate priority is email signatures, which serve as a direct bridge between client communications and the new website. Getting the logo into email signatures early creates brand consistency at a low-effort, high-visibility touchpoint.

This article captures the requirements, rationale, and delivery plan for the initial logo asset package.

## Rationale

When a recipient clicks through from an email signature to the SBSWI website, the visual language should feel continuous. Mismatched branding — an old logo in the signature, a new design on the site — undermines the professionalism the new site is meant to project.

> "I want to start, at least in that respect, doing the branding that matches what we're doing if someone went to our website. Because they go to our website from our block, right? And so it should match." — Brandon Aman

The logo rollout is intentionally staged: email signatures first, print and physical literature later, once the full transition is ready.

## Asset Requirements

| Requirement | Detail |
|---|---|
| **File format** | Vector files (for scalability across use cases) |
| **Contact info included** | Phone number and website URL only |
| **Address** | Explicitly excluded — not to appear on any asset |
| **Variations** | Multiple options for different marketing contexts |
| **Immediate use case** | Gmail email signature blocks |

**Why phone + website only?** These are the two contact details that won't change regardless of office location decisions. Locking in a physical address prematurely would require reprinting assets.

## Delivery

Melissa (Asymmetric) is responsible for packaging the vector files with the specified contact information and providing several layout variations. Assets should be delivered promptly so SBSWI can begin updating email signatures ahead of the website launch.

For Gmail specifically: the logo graphic is embedded in signature settings, with contact details typed as live text alongside it (rather than baked into the graphic) to maintain responsiveness across email clients.

## Downstream Uses

Once the initial email signature assets are in place, the same vector files will feed into:

- Marketing collateral and one-pagers
- Print materials (when the full literature refresh begins)
- Any co-branded or proposal documents

Having clean, properly formatted vector files from the start prevents quality degradation across these use cases.

## Related

- [[clients/sbswi/_index]]
- [[meetings/2026-03-12-sbswi-website-review]]
- [[knowledge/web/warranty-differentiation-messaging]]