---
title: Shine Brand Guidelines
type: article
created: '2025-11-07'
updated: '2025-11-07'
source_docs:
- raw/2025-11-07-a-new-dawn-shine-marketing-call-100062634.md
tags:
- branding
- shine
- brand-guidelines
- logo
- design
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Shine Brand Guidelines

A one-page brand guide for Shine Construction Cleaning, capturing logo assets, color specifications, and usage standards to ensure consistency across all marketing materials.

## Status

**In Progress** — Melissa is building the one-pager. Logo assets were collected during the [[meetings/2025-11-07-a-new-dawn-shine-marketing-call|2025-11-07 marketing call]].

## Logo

- **Source file:** PDF provided by Katie Geiser during the November 7 call
- **Format confirmed:** Vector-based (PDF opened successfully in Illustrator with outlined paths; colors are extractable)
- **Additional formats requested:** SVG and PNG also sent for reference
- **Notes:** The PDF is the primary working file. The SVG exported from Canva did not extract cleanly; the PDF is preferred for the one-pager build.

### Logo Usage
- Use the vector PDF as the source for all print and digital applications
- Do not stretch or recolor outside of approved palette
- Maintain clear space around the mark consistent with the one-pager spec once finalized

## Colors

> Color codes were not explicitly confirmed in this meeting for Shine. Katie provided the PDF logo file, from which Melissa will extract exact hex values using Illustrator.

| Role | Hex | Notes |
|------|-----|-------|
| Primary (TBD) | — | To be extracted from PDF logo in Illustrator |
| Secondary (TBD) | — | To be extracted from PDF logo in Illustrator |

*Update this table once Melissa extracts values from the vector file.*

**Note:** Shine's yellow is visually similar to A New Dawn's `#EFC` yellow — confirm extracted values to distinguish the two brands clearly. See [[knowledge/branding/a-new-dawn-brand-guidelines|A New Dawn Brand Guidelines]] for comparison.

## Typography

- **Primary font:** Not yet confirmed — to be identified from the Shine website or logo file
- **Action:** Melissa to identify font in use on the Shine site and document here

## Deliverable

- **Format:** One-page brand guidelines document (PDF)
- **Owner:** Melissa Cusumano
- **Deadline:** Not formally set; to be completed before Shine Google Ads campaigns launch

## Related

- [[clients/shine/_index|Shine Client Overview]]
- [[meetings/2025-11-07-a-new-dawn-shine-marketing-call|2025-11-07 A New Dawn / Shine Marketing Call]]
- [[knowledge/branding/a-new-dawn-brand-guidelines|A New Dawn Brand Guidelines]]
- [[knowledge/ppc/shine-google-ads-campaign-structure|Shine Google Ads Campaign Structure]]