---
title: Adava Care CallRail Setup
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-12-17-adava-care-marketing-call-109396708.md
tags:
- call-tracking
- callrail
- adava-care
- seo
- attribution
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Adava Care CallRail Setup

## Overview

CallRail is being implemented across all Adava Care locations to enable call attribution as part of the [[wiki/clients/adava-care/index|Adava Care]] Q1 2025 SEO strategy. The setup assigns static tracking numbers per location and includes backend configuration changes for each site. Accurate attribution data is essential for evaluating the 90-day SEO plan's impact on lead generation.

## Implementation Details

- **Approach:** Location-by-location rollout — static phone numbers updated in CallRail for each facility, plus backend configuration changes per location
- **Status at time of meeting (Dec 17, 2024):** In progress; main line and a couple of locations already completed
- **Target completion:** End of day December 22, 2024
- **Owner:** Sebastian Gant ([[wiki/team/sebastian-gant|Sebastian Gant]]) / Asymmetric team

## Purpose Within Q1 SEO Strategy

CallRail setup is the top priority item in Phase 1 (Days 1–30) of the [[wiki/clients/adava-care/q1-2025-seo-strategy|Adava Care Q1 2025 SEO Strategy]]. Once live, it provides:

- **Lead attribution:** Connects inbound calls to specific organic, paid, or referral sources
- **PPC validation:** Supplements existing Google Ads conversion data with call-level detail
- **SEO measurement:** By Phase 3 (Days 61–90, ~March), enough attribution data should exist to evaluate organic traffic impact from new location pages and blog content
- **Q2 planning input:** Call volume and source data will inform recommendations for the next quarter

## Related Context

- CallRail was discussed in a dedicated meeting the week prior to this call (week of Dec 10, 2024)
- The setup was described as the "main urgent" item and "top priority" heading into the holiday period
- Attribution data is expected to be available well before the 90-day analysis window closes in March 2025

## Related Articles

- [[wiki/clients/adava-care/index|Adava Care Client Overview]]
- [[wiki/clients/adava-care/q1-2025-seo-strategy|Adava Care Q1 2025 SEO Strategy]]
- [[wiki/clients/adava-care/ppc-performance-no-fee-ads|Adava Care PPC Performance — No-Fee Ads]]
- [[wiki/knowledge/call-tracking/callrail-overview|CallRail Overview]]