---
title: BluePoint CallRail Implementation
type: article
created: '2025-10-22'
updated: '2025-10-22'
source_docs:
- raw/2025-10-22-bluepoint-atm-marketing-call-96061859.md
tags:
- callrail
- bluepointatm
- call-tracking
- state-service-pages
- lead-generation
layer: 2
client_source: null
industry_context: null
transferable: true
---

# BluePoint CallRail Implementation

## Overview

CallRail has been identified as the call tracking solution for BluePoint ATM, primarily to support the [[wiki/clients/bluepointatm/projects/state-service-pages|State Service Pages]] initiative. Local area code numbers displayed on state-specific pages will reinforce local presence and credibility with prospects. As of the October 22, 2025 sync, CallRail is **not yet active** for BluePoint — implementation is pending final pricing confirmation for a full rollout.

## Pricing (Baseline Quote)

A quote shared by Mark Hope prior to the October 22 call:

| Item | Detail |
|---|---|
| Monthly cost | **$60/month** |
| Local numbers included | 5 |
| Toll-free numbers | 1 |
| Local minutes | 250 |
| Features | Call tracking, text tracking, attribution, call recording, call routing |

This baseline plan covers a small number of lines. The full rollout — potentially **50 local numbers** (one per state service page) — will cost significantly more. Final pricing for a full rollout is pending confirmation.

## Planned Use Cases

### State Service Pages
Each state-specific landing page will display a local CallRail number with a matching area code. Goals:
- Reinforce the perception that BluePoint operates locally in that state
- Track inbound calls by state for attribution
- Route calls to the BluePoint team regardless of which number is dialed

The local number should appear **prominently** on each state page — at minimum near the hero image and adjacent to the contact form — not just in the footer. Wade flagged this explicitly during the October 22 call.

### Lead Form Attribution
When a prospect submits a form on a state page, the notification email subject line should indicate the originating state (e.g., "Contact Form from Vermont") to help BluePoint triage and attribute leads accurately.

### Cold Call Spam Flagging (Related Issue)
Separately, Mike Stebbins' personal number is being flagged as spam due to high-volume cold calling. Wade raised this on the October 22 call. Wade is following up with Mark Hope to explore solutions (Google Voice, a dedicated landline, or another option). This is distinct from the CallRail implementation but may inform the broader phone strategy.

## Account Structure

- BluePoint would have their **own login** under the Asymmetric CallRail account umbrella
- Billing would flow **directly to BluePoint**, not through Asymmetric
- HubSpot integration is supported — CallRail can sync call activity into HubSpot contacts and deals

## Open Items

| Item | Owner | Status |
|---|---|---|
| Confirm full rollout pricing (e.g., 50 numbers) with Mark Hope | Melissa Cusumano | Open |
| Reply-all to Mark's CallRail email with clarifying questions | Wade Zirkle | Open |
| Determine spam-flagging solution for Mike's cold call number | Wade Zirkle → Mark Hope | Open |
| Decide whether to proceed with regular BluePoint number on state pages while CallRail is pending | Melissa / BluePoint | Open |

> **Note:** Melissa confirmed that state service page development can proceed using BluePoint's existing phone number as a placeholder. CallRail numbers can be swapped in once the account is live.

## Related

- [[wiki/clients/bluepointatm/projects/state-service-pages|State Service Pages]]
- [[wiki/clients/bluepointatm/meetings/2025-10-22-marketing-sync|Oct 22 2025 Marketing Sync]]
- [[wiki/knowledge/hubspot/bluepoint-hubspot-sync-issue|BluePoint HubSpot Sync Issue]]
- [[wiki/knowledge/tools/callrail|CallRail (Tool Overview)]]