---
title: BluePoint CallRail Number Swapping & GA4 Tracking
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-12-17-bluepoint-atm-marketing-call-109525851.md
tags:
- callrail
- google-analytics
- tracking
- bluepointatm
- troubleshooting
layer: 2
client_source: null
industry_context: null
transferable: true
---

# BluePoint CallRail Number Swapping & GA4 Tracking

## Overview

During the December 2025 marketing review, two related tracking issues were identified on the BluePoint ATM website: a CallRail number swapping failure on the banner image, and a multiple-GA4-ID alert flagged by CallRail. Both issues were discovered via CallRail alert emails and assigned to Asymmetric's technical team (Mark) for investigation.

## Issue 1: Western Office Website Pool — Banner Number Not Swapping

### What's Happening

The **Western Office Website Pool** tracking number is not dynamically swapping into the banner image on the BluePoint ATM website. The static phone number (Mike Stebbins' cell) remains displayed instead of the CallRail tracking number.

### Impact

- Calls are still being received by Mike — no leads are being lost.
- However, the **source of those calls is not being tracked**. CallRail cannot attribute banner-originated calls to their traffic source (organic, paid, direct, etc.).
- Analytics data for this placement is incomplete.

### Context

The number was swapping correctly briefly on the day the integration was originally set up. The regression cause is unknown and requires investigation into the CallRail JavaScript snippet placement or pool configuration for that specific page element.

### Pool Naming Update

During the call, CallRail pool names were updated for clarity to reduce future confusion:

| Old Name | New Name |
|---|---|
| Western Office Website Pool | Western Office Website Pool (Banner) |
| *(footer numbers)* | Western Office Footer Pool, Eastern Website Main Footer Pool |

This naming convention was adopted so that pool purpose and page location are immediately identifiable without needing to cross-reference documentation.

### Action Items

- [ ] Asymmetric (Mark) to investigate why the Western Office Website Pool number is not swapping on the banner image and restore correct dynamic number insertion. *(Assigned: Melissa → Mark)*

---

## Issue 2: Multiple GA4 IDs Detected

### What's Happening

CallRail flagged that **multiple Google Analytics 4 measurement IDs** are present on the BluePoint ATM website. CallRail requires a single, validated GA4 ID to correctly pass call event data into Google Analytics.

### Impact

- If the wrong GA4 ID is active or duplicate tags are firing, call conversion data may be attributed to the wrong property or double-counted.
- Reporting accuracy in GA4 and any connected tools (Looker Studio, etc.) may be compromised.

### Likely Cause

The duplicate ID situation likely originated during a prior setup session where a GA4 ID was manually copied and pasted into the site. A second ID may have been left in place from an earlier configuration or a tag manager entry.

### Action Items

- [ ] Asymmetric (Mark) to audit the website for all GA4 measurement IDs, confirm which is the correct active property, and remove or suppress any duplicates. *(Assigned: Melissa → Mark)*

---

## Related Context

These issues were surfaced together because CallRail's integration health checks monitor both dynamic number insertion and analytics ID consistency. Both were flagged in the same alert email batch received the day before the December 2025 call.

The CallRail build-out itself was considered complete prior to this call. These are post-launch maintenance issues, not build defects, and should be tracked as new tasks in ClickUp rather than reopening the original build task.

## Related Articles

- [[clients/bluepointatm/_index]]
- [[knowledge/call-tracking/callrail-pool-naming-conventions]]
- [[knowledge/analytics/ga4-duplicate-id-troubleshooting]]