---
title: Western Office — CallRail Static Number vs Pool Clarification
type: article
created: '2025-12-08'
updated: '2025-12-08'
source_docs:
- raw/2025-12-08-monday-call-w-melissa-106961224.md
tags:
- callrail
- call-tracking
- western-office
- troubleshooting
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Western Office — CallRail Static Number vs Pool Clarification

## Overview

Wade reported that the Western Office website's CallRail number pool had not swapped in five days. After review, this was a non-issue: the Western Office site uses a **static tracking number**, not a dynamic number pool. No corrective action was required.

## What Happened

Wade flagged the following: *"Western Office website pool has not swapped in past five days."*

The concern was that a dynamic number pool — which swaps the displayed phone number based on the visitor's traffic source — had stopped functioning. However, the Western Office site was never configured with a website pool. It uses a static tracking number, which by design does not swap.

The likely explanation is that a website pool was partially created at some point but never deployed to the site, causing it to appear idle or broken in the CallRail interface.

## Resolution

No action needed. The static tracking number is functioning correctly. The site is tracking calls — the number is simply not being dynamically swapped, because that was never the intended configuration.

## Key Distinction: Static Number vs. Number Pool

| Configuration | Behavior | Use Case |
|---|---|---|
| **Static tracking number** | Displays a fixed number; tracks all calls to that number | Sites where source attribution per-session is not needed |
| **Website number pool** | Dynamically swaps the displayed number per visitor session | Sites where you need to attribute calls to specific traffic sources (e.g., Google Ads vs. organic) |

For Western Office, a static number is the correct setup. If session-level source attribution becomes a requirement in the future, a website pool would need to be properly configured and the swap script deployed on the site.

## Related

- [[wiki/clients/adavacare-karosh/_index]] — Adavacare Karosh has a pending CallRail setup request (separate issue, same call)
- [[wiki/knowledge/call-tracking]] — General call tracking practices