---
title: BluePoint ATM — December Social Media Content
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-12-03-bluepoint-atm-marketing-call-106061405.md
tags:
- bluepointatm
- social-media
- content-marketing
- december
- content-calendar
layer: 2
client_source: null
industry_context: null
transferable: true
---

# BluePoint ATM — December Social Media Content

December 2025 social content plan for [[clients/bluepointatm/_index|BluePoint ATM]], finalized during the [[meetings/2025-12-03-bluepoint-atm-marketing-call|December marketing sync]]. Content is being designed and scheduled through GoHighLevel. Remaining assets are pending from the client.

---

## "Hidden Cost" Post — Approved

The "Hidden Cost of Equipment Downtime" post was reviewed and approved on the call with minor copy and design edits applied live.

**Final copy changes:**
- Headline updated from *"Why Proactive Maintenance Saves Money"* → *"Why Modern Equipment and Technology Matter"* (removed trailing *s* for subject-verb agreement)
- Body copy: *"every minute your equipment sits idle"* → *"every minute your equipment is down"*
- Word bubble changed from all-caps to standard casing
- Bold emphasis shifted from *equipment* alone to the phrase *equipment is down*

**Status:** Approved. To be scheduled in GoHighLevel.

---

## December Content Calendar

### 1. Holiday Travel

**Concept:** Highlight BluePoint ATM's presence at travel plazas across the country during the holiday rush. Position BluePoint as the go-to ATM provider at interstate locations.

**Format:** Photo montage of BluePoint ATM units at various travel plaza locations nationwide.

**Messaging direction:** Holiday travel + cash access on the road; reinforce brand presence at high-traffic transit points.

**Owner:** Wade Zirkle to provide photo assets and messaging.

**Status:** ⏳ Pending assets from Wade.

---

### 2. Seasonal Employees

**Concept:** Speak to businesses hiring seasonal staff and the cash-handling demands that come with it.

**Format:** Stock or sourced image of a cashier at a register handling cash.

**Messaging direction:** Reverse ATMs and cash management solutions as a fit for seasonal retail environments.

**Owner:** Mike Stebbins suggested the image direction (cashier at register); Melissa's team to source final image.

**Status:** ⏳ Image sourcing in progress.

---

### 3. Last-Minute Shopping / Holiday Gifting

**Concept:** Timely post targeting last-minute shoppers (targeting night of Dec 23 or early Dec 24). Frame cash and prepaid cards as practical, desirable gifts.

**Format:** Branded holiday creative; potentially featuring both cash and a BluePoint prepaid card (e.g., "Santa with one in each hand").

**Messaging direction:** *"No better gift than cash"* — updated to acknowledge prepaid cards as an equally valid option. Tone can lean slightly playful/edgy.

**Owner:** Melissa's team to design; no additional client assets required.

**Status:** ⏳ In design queue.

---

## Hashtag Strategy — Follow-Up Required

Wade flagged that some hashtags used in recent posts were too broad (e.g., `#equipmentleasing`), which skews toward heavy equipment audiences rather than kiosk/ATM buyers.

**Action:** Melissa to ask the social media manager to share the tools and rationale used for hashtag selection, and to tighten targeting going forward.

**Owner:** Melissa Cusumano → social media manager.

---

## Approval Workflow

- Content approvals are routed through GoHighLevel.
- **Reverse ATM content** → Mike Stebbins approves.
- **Traditional ATM content** → Wade Zirkle approves.
- Client GoHighLevel access and training to be scheduled once the workflow is stable.

---

## Related

- [[meetings/2025-12-03-bluepoint-atm-marketing-call|December 2025 Marketing Call]]
- [[clients/bluepointatm/_index|BluePoint ATM Client Overview]]
- [[knowledge/content-marketing/social-media-approval-workflow|Social Media Approval Workflow]]