---
title: BluepointATM Proposal Cover Library
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-02-25-bluepoint-atm-marketing-call-125365467.md
tags:
- content
- bluepoint-atm
- sales-collateral
- proposals
- design
layer: 2
client_source: null
industry_context: null
transferable: true
---

# BluepointATM Proposal Cover Library

## Overview

BluePoint ATM's sales team produces customized proposals for prospects across multiple industry segments. The existing workflow — editing cover photos directly inside Google Docs — proved cumbersome for designers and sales staff alike. The solution agreed upon in the [[clients/bluepoint-atm/_index|BluePoint ATM]] February 2026 marketing sync is a **pre-designed cover library**: one polished cover image per industry segment, stored in a shared folder, ready to drop into any proposal without further design work.

## Problem

Swapping the cover photo on a Google Docs proposal requires repositioning images inside a format that is not design-friendly. When Mike Stebbins needed an airport-themed cover for a prospect proposal, the effort to replace the default image was enough friction to surface the issue in a client call:

> "My biggest challenge is, with Google Docs, is changing that cover page… I want to put in that stock photo of a traveler carrying some luggage through an airport." — Mike Stebbins

Google Docs' limited layout controls mean even experienced users struggle to replace images cleanly, and Asymmetric's designers had encountered the same friction.

## Solution

Create a library of **segment-specific proposal covers** — one pre-designed file per industry vertical — so the sales team only needs to select the right cover and adjust text fields (client name, date, rep name) rather than manipulate images.

### Workflow

1. Mike Stebbins sends Asymmetric a list of desired imagery for each industry segment cover.
2. Asymmetric designers produce one cover per segment, branded in BluePoint blue.
3. Covers are stored in a shared folder accessible to the BluePoint sales team.
4. For each new proposal, Mike selects the matching cover, drops it in, and edits only the text boxes.
5. New segments or one-off needs can be added to the library over time.

## Segment Scope

Covers should map to the industry segments listed on the BluePoint ATM main website (post-redesign categories). The redesign renamed several segments — for example, "Tourist Attractions" became "Amusement Parks and Attractions" — so the cover library should use the **updated category names** to stay consistent with the site and state pages.

All covers confirmed in scope are for **cashless ATM / reverse ATM** proposals.

## Design Decisions

| Element | Decision |
|---|---|
| Primary color | BluePoint blue (preferred over grayscale per Mike's feedback) |
| Grayscale variant | Available as an option; noted as visually appealing but less on-brand |
| Text legibility | Ensure sufficient contrast — light-on-light combinations flagged as hard to read |
| Editable fields | Client name, date, rep name remain as text boxes; only the cover image is fixed |

## Action Items (as of 2026-02-25)

- [ ] **Mike Stebbins** — Email Karly a list of preferred images for each industry segment cover
- [ ] **Karly Oykhman / Asymmetric design** — Build one cover per segment once imagery list is received; store in shared folder

## Related

- [[clients/bluepoint-atm/_index|BluePoint ATM Client Overview]]
- [[meetings/2026-02-25-bluepoint-atm-marketing-call|2026-02-25 BluePoint ATM Marketing Call]]
- [[knowledge/content-marketing/linkedin-ads-poll-strategy|LinkedIn Poll & Ad Strategy — BluePoint ATM]]
- [[knowledge/web/bluepoint-state-pages|BluePoint ATM State Pages]]