---
title: Citrus America — Newsletter Strategy & Guidelines
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-11-06-cai-monthly-call-99733616.md
tags:
- content-marketing
- newsletter
- client-cai
- citrus-america
- imagery
- content-strategy
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Citrus America — Newsletter Strategy & Guidelines

Guidelines and decisions governing the Citrus America newsletter, drawn from the November 2025 monthly call. These conventions apply to layout, imagery, distribution timing, and content framing.

## Layout

- **"In the News" section** should appear immediately after the introduction — not buried further down.
- Product highlight images must have **transparent backgrounds** (e.g., the FSB product image flagged in November 2025 needed this correction before send).

## Distribution Timing

- Send on **Tuesday mornings**.
- Avoid Friday afternoon sends — engagement is consistently low at end of week.

## Imagery Guidelines

These rules apply to the newsletter and extend to all Citrus America content (blogs, competitor pages, etc.):

1. **Use only current, high-quality product images** as primary visuals.
2. **Old product photos** may be used contextually (e.g., to show brand history), but must include a caption identifying the approximate year (e.g., *"Classic Citrocasa juicer, circa 2012"*).
3. **Competitor product images** (ZoomX, Zumo, etc.) are **strictly forbidden** unless the content is an explicit, direct comparison piece. Even then, use with caution and ensure the framing favors Citrus America.
4. When in doubt about whether an image depicts a Citrocasa vs. a competitor machine, verify before publishing — the machines can look similar to non-experts. Key visual tell: **older Citrocasa juicers lack a cross holder on the front**.

> "You must be very careful with putting ZoomX and Zumo products on our blog. It's like walking into a Coca-Cola building with a Pepsi can." — Brian Framson, Nov 2025

## Content Framing

- All newsletter and blog content should be framed for **commercial buyers**, not consumers. Citrus America sells commercial appliances, not home appliances.
- When referencing consumer-grade competitors (e.g., Breville) for SEO purposes, immediately follow with a pivot to the commercial use case: *"For grocery stores and high-volume operations, Citrocasa is the standard."*
- Brand name **Citrocasa** and **Citrus America** should appear prominently and repeatedly. Do not let third-party brand names (Breville, Zumo, etc.) dominate the copy.

## Press Releases → Newsletter → Blog Pipeline

- Press releases are linked in the newsletter in abbreviated paragraph form.
- After the newsletter send, press release content is adapted into blog posts and published to the website.

## Related Decisions (November 2025)

| Item | Decision |
|---|---|
| Newsletter layout | "In the News" moved to follow intro |
| FSB image | Needs transparent background before send |
| Send timing | Tuesday morning (not Friday) |
| Finalization owner | Melissa Cusumano |

## Related Articles

- [[clients/citrus-america/_index]]
- [[meetings/2025-11-06-cai-monthly-call]]
- [[knowledge/content-marketing/ai-seo-optimization-strategy]]
- [[knowledge/content-marketing/competitor-page-guidelines]]