---
title: Client Writing Guides — Centralized Knowledge
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-03-19-content-call-131308273.md
tags:
- content-marketing
- sop
- claude
- client-guidelines
- ai-tools
- brand-voice
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Client Writing Guides — Centralized Knowledge

## Overview

Inconsistent content quality and recurring factual errors traced back to a single root cause: no centralized, shared system for storing client-specific writing rules. Writers relied on informal feedback, outdated free AI models, and memory — all of which fail at scale.

The solution is a structured **Client Writing Guide** for each client, stored inside a shared Claude Team Project. Every guide becomes the single source of truth that governs all AI-assisted content production for that client.

See also: [[wiki/knowledge/content-marketing/blog-production-sop]] for how these guides fit into the full 4-step workflow.

---

## Why This Matters

Without a centralized guide, errors compound:

- **Factual hallucinations** — free-tier AI models fabricate details (e.g., incorrect fee structures for a reverse ATM client)
- **Brand language violations** — forbidden terms slip through (e.g., "peel oil" or "crushing" for Citrus America, where "squeezing" is required)
- **Geographic errors** — content references regions a client doesn't serve (e.g., Illinois content for a client that doesn't operate there)
- **Category misclassification** — describing a memory care facility as assisted living

Each of these has reached clients. The writing guide prevents recurrence by encoding corrections permanently.

---

## Guide Structure

Each client's writing guide should contain two core documents:

### 1. Client Profile

Factual grounding for the AI — reduces hallucination risk.

| Field | Description |
|---|---|
| Business model | How the client makes money |
| Core product/service | What they actually sell or do |
| Primary customers | Who buys from them |
| Key competitors | Who they compete against |
| Geographic scope | Where they operate |
| Industry-specific facts | Anything a generalist AI might get wrong |

### 2. Writing Guidance

Brand voice and terminology rules — enforces consistency.

| Field | Description |
|---|---|
| Approved terms | Words/phrases the client prefers |
| Forbidden terms | Words/phrases never to use |
| Tone and style | Formal/casual, technical/accessible, etc. |
| Topic boundaries | Subjects to avoid or handle carefully |
| Past corrections | Specific errors flagged by the client |

**Example (Citrus America):**
- ❌ Never use: "peel oil," "crushing"
- ✅ Always use: "squeezing"
- ❌ Never describe as: assisted living (applies to memory care clients generally)

---

## Where Guides Live

Guides are stored as documents inside **Claude Team Projects** — not personal projects.

**Setup steps:**
1. Log into the shared Asymmetric Claude account
2. Confirm you are on the **Team plan** (look for the building icon at the bottom of the sidebar)
3. Navigate to **Projects → Team**
4. Open or create the project for the relevant client
5. Upload the Client Profile and Writing Guidance documents

> **Important:** Projects created under your personal workspace are not visible to teammates. Always work under the Team section.

When Claude opens a project, it reads all attached documents before responding. Starting a session with "review the files" ensures the guide is loaded before any drafting begins.

---

## Maintenance

Writing guides are living documents. When a client flags an error or provides new guidance:

1. Add the correction to the Writing Guidance document
2. Re-upload the updated document to the Claude project
3. Note the change so the team is aware

This transforms every client correction into a permanent guardrail rather than a one-time fix.

---

## Current Status (as of April 2026)

| Client | Guide Status | Owner |
|---|---|---|
| Citrus America | Draft — pending Miriam's approval | Melissa |
| Scotland | In progress | Melissa |
| Didion | Not started | Melissa |
| Bluepoint | N/A — client offboarded | — |

---

## Related

- [[wiki/knowledge/content-marketing/blog-production-sop]]
- [[wiki/clients/citrus-america/_index]]
- [[wiki/knowledge/ai-tools/claude-team-projects]]