---
title: Didion Phase 2 Content Plan — Status Hold
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-02-11-didion-marketing-call-121597693.md
tags:
- content-marketing
- linkedin
- email
- recruitment
- didion
- phase-2
- on-hold
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Didion Phase 2 Content Plan — Status Hold

## Overview

During the April 2026 marketing working session, the team decided to **hold Phase 2 content planning** for Didion's LinkedIn and email programs. The existing content runway extends further than initially assumed, and the primary recruitment roles that drove the original Phase 2 discussion have since been filled.

This decision was made in the context of reprioritizing toward the golf sponsorship page launch and correcting the ad budget allocation. See [[clients/didion/_index]] for broader account context.

---

## Current Content Plan Status

The active (Phase 1) content plan is structured as:

- **LinkedIn:** bi-weekly posts
- **Email:** monthly sends (cadence was deliberately slowed from an earlier, faster pace)

With this cadence, the existing approved content extends the runway through approximately **May–June 2026**, making an immediate Phase 2 push unnecessary.

> *"LinkedIn is bi-weekly and the email is monthly. So that'll actually push out to June or something like that, May, June."*
> — Diana Henry

Early results from Phase 1 are positive: the first email send generated responses from existing customers, and the internal Didion team is enthusiastic about content being published consistently.

---

## Why Phase 2 Is On Hold

### 1. Runway Is Sufficient
The current content schedule has enough approved material to carry through mid-year. There is no urgency to commission new content immediately.

### 2. Recruitment Priorities Have Shifted
Phase 2 was originally scoped partly to support active recruitment campaigns. Several high-priority roles have since been filled, reducing the immediate need for additional recruitment-focused content.

> *"A couple of the higher end roles were filled. So now that's kind of a moot point."*
> — Diana Henry

### 3. Other Priorities Are More Urgent
The team aligned on a clear priority stack for the near term:
1. Correct ad budget caps to reach the approved $700/month spend
2. Launch the updated golf sponsorship page (with dual payment path form)
3. Phase 2 content planning — **deferred**

---

## Conditions for Resuming Phase 2

Phase 2 planning should be revisited when one or more of the following occurs:

- **Internal team review is complete:** Diana will check with the Didion team to identify any remaining open roles that need content support.
- **Current runway shortens:** As the May–June content window approaches, proactive planning for Phase 2 should begin.
- **New recruitment or marketing priorities emerge:** If Didion identifies new campaigns or audience segments to target, Phase 2 scope can be defined around those needs.

---

## Action Items

| Owner | Action |
|-------|--------|
| Diana Henry | Check with internal team on any remaining open recruitment roles that may need content support |
| Asymmetric (Melissa) | Monitor content runway; flag when Phase 2 planning should begin (target: ~4–6 weeks before current content expires) |

---

## Related

- [[clients/didion/_index]]
- [[clients/didion/meetings/2026-04-05-golf-sponsorship-ad-budget-review]]
- [[knowledge/advertising/didion-ad-budget-correction-700-month]]
- [[knowledge/web-development/didion-golf-sponsorship-page-dual-payment-form]]