--- title: Doudlah Farms April Social Media Content — Approved Edits type: article created: '2026-04-05' updated: '2026-04-05' source_docs: - raw/2026-03-20-doudlah-farms-marketing-amazon-ecommerce-inventory-call-131567529.md tags: - client/doudlah-farms - social-media - content-strategy - hashtag-strategy - tested-clean - regenerative-agriculture layer: 2 client_source: null industry_context: null transferable: true --- # Doudlah Farms April Social Media Content — Approved Edits April social posts for Doudlah Farms and Old World Popcorn were reviewed and approved during the [[wiki/clients/doudlah-farms/_index|Doudlah Farms]] marketing call on 2026-03-20. All posts require edits before scheduling. Karly Oykhman owns implementation. --- ## Post-by-Post Decisions ### Kids' Snacks (Old World — Lunchbox Popcorn) **Status:** Approved with edit Highlights popcorn as a healthy lunchbox snack. Mark Doudlah noted that a 3-lb bag yields roughly 30 gallons of popcorn, making it highly cost-effective compared to packaged snacks like Cheetos. **Edit:** Add a **cost-conscious** angle to the caption — e.g., emphasize that popping your own is a budget-friendly, fresh alternative for moms under financial pressure. --- ### Spring Q&A (Doudlahs Brand Page) **Status:** Approved as-is Seasonal spring post with a Q&A prompt to drive engagement. No changes requested. --- ### April Fool's Day — Glow-in-the-Dark Popcorn (Doudlahs Brand Page) **Status:** Approved with correction Joke post announcing a fictional "glow-in-the-dark popcorn" launch, tying in the brand's tested-clean and ROC credentials. **Edit:** Confirm this posts to the **Doudlahs** brand page (not Old World). Keep the glow-in-the-dark theme. --- ### April Fool's Day — Popcorn Spa (Old World Brand Page) **Status:** Approved with correction Joke post about a "popcorn spa" reflecting the care put into growing. Currently drafted on the wrong account. **Edit:** Switch to the **Old World** brand page. --- ### National Caramel Day — April 5 (Old World) **Status:** Approved as-is Promotes adding caramel to Old World popcorn. Mark liked the photo. No changes requested. --- ### Savory Flavor Options (Old World) **Status:** Approved with edit Post comparing sweet vs. savory popcorn flavors. Currently lists paprika/chili powder as the savory example. **Edit:** Replace "paprika" with **cheese** — specifically Parmesan or nutritional yeast, both of which Lucy Doudlah confirmed are popular and on-brand. Cheese resonates more broadly and aligns with Wisconsin dairy identity. --- ### Heirloom Cornmeal — Bluehaven (Doudlahs) **Status:** Approved with edit Promotes the newer Bluehaven heirloom cornmeal product. **Edits:** - Add **anthocyanins** as a named health benefit (the pigment in blue/red corn that provides anti-inflammatory, anti-cancer, and cardiovascular benefits) - Tie in the **"eat the rainbow"** concept — heirloom corn varieties extend the rainbow principle beyond fruit and vegetables --- ### Healthy Soil / Regenerative Practices (Doudlahs) **Status:** Approved as-is General post on regenerative agriculture. No changes requested. **Future planning note:** Research dates for Soil Health Day, National Biodynamic Day (possibly June 8), ROC Day, and any Regenerative Agriculture awareness days for future post planning. --- ### Earth Day — April 22 (Doudlahs) **Status:** Approved as-is Covers regenerative farming practices in the context of Earth Day. No changes requested. --- ### Earth Day — April 22 (Old World) **Status:** Approved as-is Old World's Earth Day post references the Doudlah partnership and farming practices. No changes requested. --- ### Picnic / Summer Snack Season (Old World) **Status:** Approved with content direction shift Currently framed around picnic season. Lucy Doudlah requested a shift toward **nostalgic, sentimental imagery** that fits the Old World brand identity. **Content direction:** - Source photos evoking old-fashioned movie nights, drive-in theaters, town screenings, kids on trikes - Lean into the idea that nostalgic traditions are making a comeback — "anything nostalgic right now is kind of coming back" - Brief the content team to consistently use this visual language for Old World going forward --- ## Hashtag Strategy Agreed during the call: | Hashtag | Use | |---|---| | `#MomsAcrossAmerica` | Add to **all posts** | | `#TestedClean` | Add to **all posts** | | `#Organic` / `#USDACertifiedOrganic` | Add where relevant | | `#ROC` / `#Biodynamic` / `#Demeter` | Add where relevant | | `#Maha` | **Avoid** — currently too politically charged; revisit later | **Rationale for avoiding `#Maha`:** Lucy Doudlah noted that the hashtag has become strongly associated with a specific political movement. Given how polarized the current environment is, using it risks alienating a significant portion of the audience. `#MomsAcrossAmerica` captures the same health-conscious demographic without the political baggage. **Rationale for `#TestedClean`:** Lucy receives weekly customer emails asking about heavy metals and pesticide testing. Building awareness of the "Tested Clean" designation through consistent hashtagging is a low-cost way to surface this differentiator to health-conscious shoppers. --- ## Upcoming Content Planning - **September — Organic Month:** OTA (Organic Trade Association) designates September as Organic Month. Plan a dedicated push with Mark and Lucy. Karly to initiate planning. - **National Biodynamic Day:** Possibly June 8 — Mark to confirm the 2026 date. Karly to research and plan a post. - **ROC Day / Regenerative Agriculture Day:** Karly to research whether official awareness days exist. --- ## Action Items | Owner | Task | |---|---| | Karly | Add cost-conscious angle to kids' snack post | | Karly | Switch April Fool's spa post to Old World brand page | | Karly | Replace paprika with cheese (Parmesan / nutritional yeast) in savory post | | Karly | Add anthocyanins + eat-the-rainbow to heirloom cornmeal post | | Karly | Add `#MomsAcrossAmerica` and `#TestedClean` to all posts | | Karly | Source nostalgic drive-in / movie-night photos; brief content team on Old World visual direction | | Karly | Research Soil Health Day, Biodynamic Day, ROC Day dates | | Karly | Plan September Organic Month strategy with Mark and Lucy | | Mark | Forward school-list email previews to Karly | --- ## Related - [[wiki/clients/doudlah-farms/_index|Doudlah Farms Client Overview]] - [[wiki/knowledge/amazon/doudlah-farms-amazon-strategy|Doudlah Farms Amazon Strategy]] - [[wiki/knowledge/amazon/organic-ranking-strategy|Organic Ranking Strategy — Suppressing Sponsored to Boost Organic]]