---
title: Doudlah Farms Child Care Donation Campaign
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-01-30-doudlah-farms-marketing-amazon-ecommerce-inventory-call-118570030.md
tags:
- doudlah-farms
- content-marketing
- email-campaign
- social-media
- child-care
- wisconsin-schools
- weca
- donation
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Doudlah Farms Child Care Donation Campaign

## Overview

Doudlah Farms is running a donation initiative in partnership with WECA (Wisconsin Early Childhood Association) to support child care facilities and promote healthy eating among young children. The campaign spans three content channels: a social media post, a supporting blog article on the Doudlah Farms website, and a targeted email campaign to Wisconsin schools and child care contacts.

This campaign was reviewed and approved for execution during the [[wiki/clients/doudlah-farms/meetings/2026-01-30-b2b-site-finalization-fulfillment-workflow-review|January 30, 2026 working session]].

---

## Campaign Components

### 1. Social Media Post

- **Platforms:** Facebook and Instagram (organic)
- **Content:** Promotes the WECA partnership and donation initiative; links to the blog post on the Doudlah Farms website
- **Hashtag guidance:**
  - Include WECA-related and early childhood education hashtags
  - **Remove** `#WisconsinDPI` — determined to have low search volume and unrelated associations; not worth including
  - University of Wisconsin hashtag is appropriate given the program's academic origins (chili cook-off / UW research connection)
- **Status:** Copy and creative ready; pending final post to FB/IG

### 2. Blog Article

- **Location:** Doudlah Farms website
- **Content:** Covers the donation initiative, Doudlah Farms' support for healthy eating in child care settings, and the broader movement around nutrition in early childhood education
- **Status:** Written and published (or ready to publish)

### 3. Email Campaign

- **Target list:** Wisconsin schools contact list
- **Rationale:** Schools and institutional buyers are unlikely to follow Doudlah Farms on social media; email is the more reliable channel to reach this audience
- **Content:** Adapted from the social media post; highlights the WECA donation and Doudlah Farms' mission
- **Additional recipient consideration:** Wisconsin DPI (Department of Public Instruction) should be included if contacts are available on the list
- **Status:** Draft pending; to be sent after ShipStation/QuickBooks integration tests are complete

---

## Key Decisions

- **Email over social for schools:** Mark Doudlah explicitly requested an email campaign targeting the Wisconsin schools list, noting that schools are not likely following Doudlah Farms on social media.
- **Drop `#WisconsinDPI` hashtag:** After review, the hashtag was found to have low relevance and potentially confusing associations. Removed from the social post.
- **Sequence:** Email campaign to be drafted and sent *after* the B2B ShipStation and QuickBooks workflow tests are verified, to avoid sending institutional buyers to an unfinished ordering experience.

---

## Action Items

- [ ] Update WECA donation social post: remove `#WisconsinDPI`; post to Facebook and Instagram (@Karly Oykhman)
- [ ] Draft WECA donation email campaign; include Wisconsin DPI contacts if available; send after ShipStation/QB tests pass (@Karly Oykhman)

---

## Related Context

- This campaign targets the same institutional buyer segment (Wisconsin schools, child care facilities) that the [[wiki/clients/doudlah-farms/projects/b2b-wholesale-site|B2B wholesale site]] is designed to serve.
- Mark Doudlah also flagged the need for a **Department of Defense (DOD) supplier registration** to receive payment from schools using federal funds — relevant for any institutional outreach that converts to orders. See [[wiki/clients/doudlah-farms/meetings/2026-01-30-b2b-site-finalization-fulfillment-workflow-review|meeting notes]].
- The B2B signup link (to be provided by Karly) should be included in Mark and Sherry's email signatures to capture inbound interest from institutional buyers reached through this campaign.

---

## Related Articles

- [[wiki/clients/doudlah-farms/meetings/2026-01-30-b2b-site-finalization-fulfillment-workflow-review|Meeting: B2B Site Finalization & Fulfillment Workflow Review (2026-01-30)]]
- [[wiki/clients/doudlah-farms/projects/b2b-wholesale-site|Project: Doudlah Farms B2B Wholesale Site]]
- [[wiki/clients/doudlah-farms/_index|Doudlah Farms Client Overview]]