---
title: Blog Content Calendar — Overhead Door
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-03-06-overhead-door-marketing-meeting-127830832.md
tags:
- content-strategy
- seo
- local-seo
- ai-citations
- client:overhead-door-madison
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Blog Content Calendar — Overhead Door

## Overview

Overhead Door Madison maintains an ongoing blog content calendar built around seasonal buyer intent and local SEO keyword targets. The calendar was developed as part of a broader content strategy to expand organic traffic, capture AI citations, and align publishing cadence with the garage door industry's seasonal demand curve (slower in winter, stronger in spring/summer for new door installations).

Blog content is tracked in Ahrefs to monitor keyword ranking progress over time.

## Strategic Goals

- **Expand organic keyword coverage** beyond the core homepage and service pages
- **Capture AI citations** (Google AI Overviews, ChatGPT, Gemini) by structuring posts with FAQ sections — a tactic validated by the [[wiki/clients/overhead-door-madison/index|24/7 service page update]] (+8 AI citations after adding an FAQ)
- **Target seasonal buyer intent** to align content with when customers are actively researching and purchasing
- **Support local SEO** by incorporating location-specific keywords into blog topics

## Seasonal Content Themes

### Winter → Spring Transition (Feb–Apr)
Customers begin researching new doors before the warm-weather buying season, even if they don't convert until later. Content should capture early-funnel research intent.

Example topics:
- *What's the best time to buy a new garage door?*
- *How to prepare your garage door for spring*
- *Signs your garage door needs replacing before summer*

### Spring/Summer (May–Aug)
Peak installation season. Content should target higher-intent buyers and support new door and opener campaigns.

Example topics:
- *What to know about garage doors when building a new home*
- *Garage door styles that boost curb appeal*
- *How long does garage door installation take?*

### Year-Round / Service-Focused
Repair demand is relatively consistent. Evergreen service content supports the repair campaigns running on Microsoft Ads.

Example topics:
- *Why is my garage door not closing all the way?*
- *Garage door spring repair: what homeowners need to know*
- *How often should you service your garage door opener?*

## Publishing Cadence

As of the March 2026 review, the target cadence is approximately **two blogs every one to two weeks**, with the immediate pipeline being:

| Deliverable | Target Date |
|---|---|
| 2 blogs (feedback implemented) | By Tuesday, March 11 |
| 2 additional blogs | Within 1–2 weeks of March 6 |

## Content Production Notes

- **Keyword tracking:** All target keywords are tracked in Ahrefs; rankings are reviewed monthly to assess content impact
- **FAQ sections:** Every blog post should include a relevant FAQ block to improve AI citation eligibility — this is the same tactic that drove +8 AI citations on the 24/7 service page
- **Seasonality alignment:** Topic selection should anticipate the buying cycle; customers research new doors weeks before they purchase, so content should be live ahead of the season
- **Location relevance:** Where appropriate, incorporate Madison-area references to reinforce local SEO signals alongside the dedicated [[wiki/clients/overhead-door-madison/index|location pages]]

## Related

- [[wiki/clients/overhead-door-madison/index|Overhead Door Madison — Client Index]]
- [[wiki/knowledge/seo/faq-sections-and-ai-citations|FAQ Sections as an AI Citation Driver]]
- [[wiki/meetings/2026-03-06-overhead-door-marketing-review|Marketing Review Meeting — 2026-03-06]]