--- title: SBS Roof Restoration Content Strategy type: article created: '2026-04-05' updated: '2026-04-05' source_docs: - raw/2026-03-27-sbs-website-call-133490303.md tags: - content-strategy - roof-restoration - seo - copywriting - client-sbs layer: 2 client_source: null industry_context: null transferable: true --- # SBS Roof Restoration Content Strategy ## Overview During the April 2026 website copy review session, the team identified the Roof Restoration page as overly verbose and in need of a focused revision before launch. The core strategic decision: **lead with the qualifying factor** — moisture detection — rather than trying to explain every aspect of restoration on a single page. Supporting detail should be distributed across FAQs and cross-linked pages. See also: [[clients/sbs/index]] | [[meetings/2026-04-05-sbs-website-copy-review-launch-prep]] --- ## The Problem with the Current Page The existing Roof Restoration page covers too much ground: - Lengthy explanations of what restoration is - Silicone product performance and installation timing details - Repair vs. restoration comparisons - Maintenance program mentions - FAQs that were originally on the homepage Brandon's assessment: *"There's a lot going on on this page."* The page had grown because restoration was an early business priority, but SBS now offers a broader service mix. The page length isn't an SEO problem (more words generally help), but the lack of focus dilutes the key message. --- ## Strategic Direction ### Lead with the Qualifier: Moisture Detection The most important concept on this page is **whether a roof qualifies for restoration**. Not all roofs do. The qualifying factor is the absence of trapped moisture in the roofing system — and how that's determined is a differentiator worth highlighting. **Content to develop (Brandon to draft):** - What makes a roof a candidate for restoration vs. repair vs. replacement - How moisture is detected (methods include thermal drone surveys) - Why this matters: restoration is only viable when moisture levels are acceptable > *"The qualifying thing is the important part... there should be some moisture detection."* > — Brandon Aman, copy review session ### Trim and Cross-Link Rather than explaining roof repair on the Roof Restoration page, **link out to the Roof Repair & Maintenance page** for that detail. Keep the restoration page focused on: 1. What restoration is (brief) 2. Who qualifies (moisture detection as the gate) 3. What the process looks like 4. Warranty options (10, 15, 20-year labor and material warranties are available) 5. FAQs specific to restoration (moved from homepage) --- ## Content Structure (Recommended) ### Hero / Intro Short definition of roof restoration — extending the life of an existing roof system rather than full replacement. Position it as the right solution *for the right roof*. ### Does Your Roof Qualify? This is the centerpiece section. Cover: - The role of moisture in determining eligibility - Moisture detection methods (nuclear testing, thermal imaging, thermal drone surveys) - What happens if moisture is found vs. not found ### The Restoration Process Brief walkthrough of what SBS does once a roof qualifies. ### Warranty Options Restoration work carries 10, 15, and 20-year labor and material warranties. Use "available" language consistent with the rest of the site for manufacturer warranties; SPS warranty is "provided." ### When Restoration Isn't the Answer Short section (or FAQ) acknowledging that some roofs need repair or replacement instead — with a link to [[wiki/clients/sbs/roof-repair-maintenance-page]] for more on those services. ### FAQs Move the restoration-specific FAQs from the homepage to this page. These were the only FAQs on the original SBS website and belong here contextually. --- ## Warranty Language Consistency Across the site, warranty language follows a precise distinction established in this session: | Warranty Type | Language to Use | |---|---| | SPS workmanship warranty | "provided" | | Manufacturer warranties | "available" | On the Roof Restoration page specifically, it is appropriate to mention both — restoration is one of the few service categories where multi-year warranties are standard. Roof Repair & Maintenance is the exception: warranty language has been **removed** from that page because repair warranties are not universal. --- ## Cross-Linking Strategy | From | To | Reason | |---|---|---| | Roof Restoration page | Roof Repair & Maintenance page | Repair vs. restore distinction; keep restoration page focused | | Roof Restoration page | Roof Inspection page | Inspection is often the entry point that leads to a restoration recommendation | | Roof Inspection FAQ ("What happens after?") | Roof Restoration page | Inspection → plan → repair/restore/replace decision flow | --- ## Action Items | Owner | Task | Status | |---|---|---| | Brandon Aman | Draft revised Roof Restoration page copy focused on moisture detection as qualifier | Pending | | Brandon Aman | Include thermal drone and other moisture detection methods in copy | Pending | | Melissa Cusumano | Move homepage FAQs to Roof Restoration page | In progress (FAQs already removed from homepage) | | Melissa Cusumano | Add cross-link from Roof Restoration page to Roof Repair & Maintenance page | Pending copy delivery | | Melissa Cusumano | Implement final copy once Brandon's draft is received | Pending | Brandon committed to having a revised draft ready by Monday following the call. --- ## Broader Principle This revision reflects a general content principle applicable across the SBS site: **use focused pages with cross-links rather than trying to cover adjacent topics exhaustively on a single page.** The Roof Restoration page should be authoritative on restoration specifically — and trust that other pages carry their own weight.