---
title: Skaalen Continuum of Care Blog Strategy
type: knowledge
created: '2026-03-25'
updated: '2026-03-25'
source_docs:
- raw/2026-03-25-skaalen-dawn-melissa-connect-132783697.md
tags:
- skaalen
- content-marketing
- blog
- seo
- continuum-of-care
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Skaalen Continuum of Care Blog Strategy

## Overview

Skaalen's blog content strategy centers on two parallel tracks: updating an existing Continuum of Care article to improve depth and SEO value, and maintaining a steady cadence of new blog topics developed by Asymmetric and approved by the Skaalen team. This approach prioritizes incremental improvement over wholesale redesign, consistent with Skaalen's broader philosophy that the website is performing well and does not require a full overhaul.

## Continuum of Care Blog Update

The existing Continuum of Care blog post was identified as too bare-bones. The update strategy, drafted by Asymmetric on **February 27, 2026**, calls for:

- Adding a descriptive paragraph for each community/care level within the continuum
- Including a direct link to each community's page from within the blog post
- Keeping the overall structure intact while improving depth and navigability

**Rationale:** The additions improve both user experience (prospects can navigate directly to the relevant community) and SEO (more substantive content signals relevance to search engines). The update is not driven by a need to fix poor performance but to maintain and incrementally improve a page that already ranks and converts.

**Status as of 2026-03-25:** Sent to Dawn for approval; pending review. Dawn to approve before Asymmetric publishes.

> *"I think that adding that will help. Again, not that we need new SEO, but I think that it's very helpful. It's good to keep on improving and updating your website by adding blogs and stuff."*
> — Melissa Cusumano

## New Blog Topic Cadence

- First two blog posts of 2026 were approved and published (February 18–19, 2026), developed in collaboration with Tammy at Skaalen.
- Asymmetric will develop the **next two blog topics** and send them to Dawn for approval within **two weeks** of the March 25 call.
- Dawn noted she is going on vacation, so Melissa committed to sending topics without requiring immediate turnaround.

## Key Principles

- **Approval workflow:** Asymmetric proposes topics and drafts; Dawn (and relevant Skaalen staff) reviews and approves before publication.
- **Staff involvement:** Subject matter experts like Tammy contribute to blog content, with Asymmetric handling writing and production.
- **Incremental improvement over redesign:** The website and its content are performing adequately. Blog updates are treated as ongoing maintenance and enhancement, not a signal that something is broken.
- **SEO as a byproduct:** Content improvements are framed around user value first; SEO benefit is acknowledged but not the primary driver.

## Action Items

| Owner | Action | Due |
|---|---|---|
| Dawn | Review and approve Continuum of Care blog update (sent Feb 27) | ASAP |
| Melissa | Send two new blog topic proposals to Dawn for approval | Within 2 weeks of 2026-03-25 |

## Related

- [[clients/skaalen/_index]]
- [[knowledge/content-marketing/skaalen-website-community-finder-wizard]]
- [[meetings/2026-03-25-skaalen-dawn-melissa-connect]]