---
title: ABM Email Sequences — Industry-Specific Drips
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-03-18-asymmetric-marketing-call-130846045.md
tags:
- abm
- email-sequences
- hubspot
- lead-gen
- asymmetric-marketing
layer: 2
client_source: null
industry_context: null
transferable: true
---

# ABM Email Sequences — Industry-Specific Drips

## Overview

Asymmetric Marketing is running industry-specific ABM email drip campaigns targeting their core verticals. The sequences are nearly complete and are being finalized for launch. A key architectural decision governs how HubSpot and an external email system work together, driven by contact list size constraints.

## System Architecture

HubSpot's free/starter tier caps usable contacts at **2,000**, but Asymmetric's full contact list contains **~37,000 contacts**. To work around this:

- **HubSpot** manages contact segments, tracks engagement, and handles nurture workflows for the most highly engaged contacts (up to the 2,000-contact limit).
- **External email system** (Mark's existing outbound platform) sends the actual bulk ABM sequences to the full 37,000-contact list.
- The two systems are complementary: HubSpot is the CRM of record; the external system is the delivery mechanism.

> "The segments will be in HubSpot, but the actual emails will not go out of HubSpot." — Mark Hope

## Industry Segments

The drip sequences are structured around Asymmetric's target verticals:

| Segment | Type |
|---|---|
| General / Asymmetric-focused | Generic nurture |
| Environmental Services | Industry-specific drip |
| Food & Beverage | Industry-specific drip |

The generic nurture tracks can be routed through HubSpot (using the 2,000-contact allocation for high-engagement contacts). The industry-specific sequences go out via the external system to the broader list.

## Status (as of 2026-03-18)

- Email sequence copy is **nearly complete** — Karly and Avoke were finalizing cleanup.
- ABM system configuration is **in progress** — Mark needs to complete final setup.
- Email templates need to be **built in HubSpot** — Raphael or Avoke to handle template construction and automation setup.
- Estimated launch: **~1 week** from the meeting date.

## Dependencies

Both the ABM email sequences and the LinkedIn paid ad campaign require **dedicated landing pages** before launch. Landing page development is blocked on finalizing the homepage look and feel first.

See [[wiki/clients/asymmetric-marketing/projects/linkedin-ad-campaign]] for the paid ad side of this effort.

## Action Items

| Owner | Task |
|---|---|
| Mark | Complete final ABM system configuration |
| Karly / Avoke | Finish cleaning up email sequence copy |
| Raphael or Avoke | Build email templates in HubSpot and configure automation |
| Karly | Define landing page requirements once homepage design is settled |

## Related

- [[wiki/clients/asymmetric-marketing/_index]]
- [[wiki/knowledge/crm-automation/hubspot-contact-limits]]
- [[wiki/clients/asymmetric-marketing/projects/linkedin-ad-campaign]]
- [[wiki/clients/asymmetric-marketing/meetings/2026-03-18-strategy-call]]