---
title: Avant Gardening — LMN/Granum CRM Integration
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-10-13-avant-gardening-landscaping-kick-off-93688166.md
tags:
- crm
- lmn
- granum
- landscaping
- email-marketing
- avant-gardening
- integration
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Avant Gardening — LMN/Granum CRM Integration

## Overview

Avant Gardening & Landscaping uses **LMN (Landscape Management Network)**, which has recently rebranded as **Granum**, as their primary business management platform. This article documents what we know about the platform, its capabilities, and the integration strategy for connecting it with marketing automation tools.

See also: [[clients/avant-gardening/index]] | [[clients/avant-gardening/2026-04-05-kick-off-meeting]]

---

## Platform Summary

**LMN / Granum** is an industry-specific SaaS platform built for landscaping businesses. Avant Gardening uses it for:

- **Estimating** — material quantities (stone, pavers, mulch), labor hours, and project costing
- **Proposal generation** — client-facing proposals generated from estimates
- **CRM** — customer records including contact info (email, phone)
- **Time tracking** — crew punch-in/out tied to specific projects

> "If I need to figure out how many yards of stone do we need and how many pavers do we need, how much mulch do we need, I go to LMN and input in all that information and then it will generate a proposal."
> — Tim Stenzel, kick-off meeting

The platform recently expanded its product suite under the Granum brand, though Avant Gardening's active subscription is the original LMN tier.

---

## Integration Constraints

### No Native Marketing Features

As of the kick-off meeting, LMN/Granum does **not** offer outbound marketing functionality. Tim confirmed:

> "I think that's something they've discussed or worked on, but yeah, right now there's no marketing out of it, other than it does capture all CRM — emails and phone numbers and stuff."

This means:
- No native email campaign sending
- No ad audience sync
- No automated lifecycle messaging

### Data Available for Export

The CRM does hold structured customer data that could be used for marketing purposes:
- Customer email addresses
- Phone numbers
- Project history (by implication — estimates and proposals are tied to customer records)

---

## Integration Strategy

### Phase 1 — Email Marketing Setup

Avant Gardening has **no active email marketing platform**. They used Mailchimp historically but have not used it in years. The recommended path:

1. Select and configure a new email marketing platform (Mailchimp, Klaviyo, or similar — TBD based on strategy)
2. Export the existing customer list from LMN/Granum
3. Import into the email platform with appropriate list segmentation (e.g., maintenance clients vs. landscaping/construction clients)
4. Build seasonal campaign sequences — see [[knowledge/email-marketing/seasonal-campaign-playbook]] for the general framework

### Phase 2 — Audience Sync for Paid Ads

Once a contact list is established in an email platform or directly uploaded:
- Use customer email lists as **Custom Audiences** in Meta Ads Manager for retargeting and lookalike targeting
- Upload to **Google Ads Customer Match** for search and display retargeting

This is particularly relevant for Avant Gardening's winter brand-awareness push, where the goal is staying top-of-mind with existing clients and warm prospects ahead of spring.

### Phase 3 — Lead Capture to CRM Flow

New leads generated via Google Ads or Meta Ads will arrive through the website contact form or a dedicated landing page. The recommended flow:

1. Lead submits form → captured in Google Analytics (conversion event) and logged in the custom analytics dashboard
2. Asymmetric notifies Tim / routes lead via agreed method
3. Tim manually enters qualified leads into LMN/Granum to initiate the estimate/proposal workflow

A direct API integration between a landing page form and LMN/Granum is not currently scoped, but should be revisited if lead volume justifies automation.

---

## Open Questions

- [ ] Does LMN/Granum support CSV export of the full customer list? Tim to confirm.
- [ ] Which email marketing platform will be selected? Pending strategy recommendation from Asymmetric.
- [ ] Is there a Zapier or native API available in Granum's newer product tiers that could enable form-to-CRM automation?
- [ ] Does Tim want to segment the customer list (maintenance vs. construction clients) before import?

---

## Related

- [[clients/avant-gardening/index]]
- [[clients/avant-gardening/2026-04-05-kick-off-meeting]]
- [[knowledge/email-marketing/seasonal-campaign-playbook]]
- [[knowledge/paid-ads/meta-custom-audiences]]
- [[knowledge/paid-ads/google-customer-match]]