---
title: Photo Retouching & Website Asset Finalization
type: article
created: '2025-11-19'
updated: '2025-11-19'
source_docs:
- raw/2025-11-19-adava-care-marketing-call-102792480.md
tags:
- design
- photography
- website
- adava-care
- retouching
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Photo Retouching & Website Asset Finalization

## Overview

When a photo retouching batch is complete, a final review pass with the client is essential before deploying assets to the website. Minor revisions — easily overlooked during production — become visible only when the client sees the images in context. Bundling photo deployment with other pending website updates (pricing, messaging) reduces churn and ensures a single, clean release.

This pattern emerged during Adava Care's November 2025 marketing review, where retouched photos were ready but required a targeted revision round before going live.

---

## Key Principles

### 1. Client Review Surfaces Detail-Level Revisions
Even when retouching is declared "complete," a live walkthrough with the client will surface small but meaningful edits — environmental elements (leaves, debris), wall marks, or artifacts that the retoucher deprioritized. Budget time for one revision round after client sign-off review.

### 2. Batch Website Updates Together
Avoid deploying assets piecemeal. When photos are pending approval, hold related updates — pricing changes, messaging revisions, phone number corrections — and release everything in a single coordinated push. This reduces developer back-and-forth and keeps the site consistent throughout.

### 3. Clarify Retouching Scope Upfront
Retouchers will default to brightness/color correction unless explicitly instructed otherwise. If object removal (leaves, marks, signage artifacts) is desired, specify this in the brief. AI-assisted tools handle object removal more efficiently than manual Photoshop work; confirm the retoucher's toolchain before scoping the job.

---

## Adava Care Example (November 2025)

**Status at time of meeting:** All retouching complete; pending minor client-requested revisions.

**Revisions requested:**
- Remove fallen leaves from exterior shots (particularly Magnolia location)
- Clean up a visible strip/mark on an interior wall (likely wheelchair bumper rail or former border)

**Deployment plan:**
- Melissa to send revision notes to retoucher by EOD November 19
- Full completion expected by end of that week
- Photos, pricing updates, and "private pay" messaging for Nina, Irish Road, Pewaukee, and Heartland to be deployed together in one website update pass

**Tooling note:** Retoucher was using Photoshop; leaf removal may be more efficient via AI tools. Melissa flagged this for follow-up with the retoucher.

**Related collateral:** Folder inserts (printed materials) were confirmed complete and well-received by the client team.

---

## Action Items (from this meeting)

| Owner | Task | Due |
|---|---|---|
| Melissa | Send photo revision notes to retoucher | EOD 2025-11-19 |
| Melissa / Dev | Deploy photos + pricing + private pay messaging together | After photo approval |

---

## Related

- [[clients/adava-care/_index]]
- [[meetings/2025-11-19-adava-care-marketing-call]]
- [[knowledge/web/website-update-batching]]