---
title: Agility Recovery Visual System & Branding
type: article
created: '2025-10-17'
updated: '2025-10-17'
source_docs:
- raw/2025-10-17-agility-recovery-rise360-course-review-95063003.md
tags:
- agility-recovery
- branding
- visuals
- instructional-design
- elearning
- rise-360
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Agility Recovery Visual System & Branding

Visual and branding guidelines established during the 2025-10-17 course review call between Asymmetric (Isalia, Raphael) and Agility Recovery (Gus). These decisions govern all custom graphics produced for the new hire training curriculum.

See also: [[clients/agility-recovery/_index]] | [[meetings/2025-10-17-agility-recovery-rise360-course-review]]

---

## Approved Visuals

Three custom graphics were reviewed and approved in principle, each requiring specific revisions before handoff to the design team.

### 1. Six Pillars of the Agility Way

**Status:** Approved with revision

**Concept:** Six vertical shapes, one per pillar, each labeled with the pillar name and a short catchphrase. Designed as a standalone reference graphic.

**Revision:**
- Replace the current "tombstone" shape with a **cylinder** or architectural pillar form to reinforce the "pillars" metaphor
- Gus created a cylinder-based version in PowerPoint that can serve as a reference; he will email the slide to Isalia

**Design notes:**
- Less is more — pillar name + catchphrase only; no extended descriptions on the graphic itself
- Use brand color palette (see below); vary colors across pillars for contrast

---

### 2. B2B Sales Process

**Status:** Approved with revision

**Concept:** A **gear-based graphic** where the Six Pillars form a central driving gear, and the eight official sales process steps appear as surrounding gears — conveying that the pillars power the entire process and all steps are interdependent.

**Revision:**
- Replace placeholder step names with the **8 official steps from slide 9** of the source PowerPoint:
  1. Preparation
  2. Connect & Build
  3. Discovery
  4. Diagnosis / Align
  5. Proposal
  6. Commitment
  7. *(+ remaining steps per slide 9)*
- Central gear = Six Pillars; outer gears = the 8 steps
- Bicycle chain / watch-gear aesthetic — everything interlocked and moving together

**Design notes:**
- Two visuals are separate: the Six Pillars standalone and the B2B Sales Process gear graphic
- The gear graphic should visually communicate that the pillars are the engine driving the sales process

---

### 3. Overcoming Objections ("LEARN")

**Status:** Approved with revision

**Concept:** A reference visual for the LEARN objection-handling framework. Standalone — can surface at any point in the sales process, though it will be formally introduced in the Proposal module.

**Revision:**
- Simplify significantly: **step name + catchphrase only** (mirror the Six Pillars treatment)
- Remove dense descriptive text; the e-learning content will teach the detail
- Include a back-arrow element to show that the process can loop (e.g., after Navigate, return to Listen)
- Key catchphrases to retain:
  - **Listen** → *"Listen to hear, not respond"*
  - **Empathize** → *"Validate their position and reassure them"*
  - **Ask** → *(question-focused phrase)*
  - **Relate** → *(back-and-forth exchange)*
  - **Navigate** → *(map/direction metaphor)*

**Design notes:**
- Icons are acceptable but secondary to the text labels and catchphrases
- Preferred layout reference: the stepped/stacked format from the options reviewed (not the half-circle)

---

## Brand Guidelines

### Colors

Use the official Agility Recovery brand palette. Gus will email the three visual slides with color values included.

| Swatch | Description |
|--------|-------------|
| Dark blue | Primary brand color |
| Medium blue | Secondary brand color |
| Orange | Accent color |
| Grays | Supporting neutrals |

### Typography

- **Current project font:** Raleway — continue using; no change required
- **New official brand font:** Helvetica — Agility recently updated their brand standards, but Gus confirmed this is **not a priority** for this project; Raleway is acceptable

### General Principles

- Prefer less text on graphics; visuals are reference tools, not teaching documents
- Maintain color contrast across elements (e.g., alternating pillar colors)
- All three visuals should feel cohesive as a system

---

## Workflow

1. **Gus** emails Isalia the three reference slides (his PowerPoint versions) + brand color values
2. **Isalia** forwards to the Asymmetric design team with this brief
3. Design team produces revised concepts for Gus review
4. Future feedback submitted via Rise 360 Review feature (see [[knowledge/process/rise-360-review-feedback-workflow]])

---

## Related

- [[clients/agility-recovery/_index]]
- [[meetings/2025-10-17-agility-recovery-rise360-course-review]]
- [[knowledge/process/rise-360-review-feedback-workflow]]