---
title: BluePoint ATM Mockup Design — ADA Device Integration
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-02-11-bluepoint-atm-marketing-call-121692212.md
tags:
- design
- atm-mockup
- ada-compliance
- bluepoint-atm
- visual-design
layer: 2
client_source: null
industry_context: null
transferable: true
---

# BluePoint ATM Mockup Design — ADA Device Integration

## Overview

During the February 2026 marketing review, BluePoint ATM and Asymmetric reviewed newly completed ATM screen mockups and identified two key design decisions: adding the ADA accessibility device to highlight a competitive differentiator, and selecting green side-lighting for visual impact. These revisions apply to marketing materials including one-pagers and sales presentations.

## Design Decisions

### Green Side-Lighting

Both the client and Asymmetric team agreed that green side-lighting provides better visual pop compared to the blue alternative. Karly (Asymmetric) noted the same preference independently. The green lighting was selected for all final mockup versions.

> *"My personal opinion, I do think the green pops a little bit more."* — Karly Oykhman

### ADA Device Integration

Wade Zirkle raised the addition of the ADA device — a small box mounted below the screen that allows blind users to plug in a headphone jack and operate the machine independently. This is a meaningful competitive differentiator: many competitor machines are not ADA-capable.

The device should be visibly superimposed on the mockup so that sales reps can point to it directly in one-pagers and PowerPoint presentations.

> *"A lot of our competitors, their machines are not ADA capable, and if Mike can visually point to that on a one-pager or in a PowerPoint, that's worth making that change."* — Wade Zirkle

Mike Stebbins confirmed the ADA device was visible in an existing photo of the physical machine reviewed during the call, and agreed to send Karly a close-up photo for reference.

## Action Items

- [ ] **Mike Stebbins** — Send close-up photo of the ADA device (placement and appearance) to Karly Oykhman
- [ ] **Karly Oykhman** — Add ADA device to ATM mockups using photo provided by Mike; apply green side-lighting across all versions

## Context & Rationale

The ADA device addition was not originally scoped in the mockup brief but emerged organically during the design review. Its inclusion serves a dual purpose:

1. **Accessibility signal** — Demonstrates regulatory and ethical commitment
2. **Sales differentiator** — Provides a concrete, visual talking point against competitors whose machines lack ADA capability

This pattern — using compliance or accessibility features as competitive proof points — is worth considering for other BluePoint marketing materials, particularly in regulated or public-venue contexts (stadiums, universities, airports).

## Related

- [[clients/bluepoint-atm/_index]] — BluePoint ATM client overview
- [[meetings/2026-02-11-bluepoint-atm-marketing-call]] — Source meeting
- [[knowledge/design/bluepoint-stadium-photo-edits]] — Companion design decision from the same review session
- [[knowledge/marketing/bluepoint-traditional-vs-reverse-atm-value-props]] — Value proposition differentiation (informs what the mockup is selling)