---
title: BluePoint Reverse ATM — Professional Photography Shoot
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-11-19-bluepoint-atm-marketing-call-102912707.md
tags:
- bluepoint-atm
- photography
- brand-assets
- reverse-atm
- email-marketing
- content-strategy
layer: 2
client_source: null
industry_context: null
transferable: true
---

# BluePoint Reverse ATM — Professional Photography Shoot

## Overview

BluePoint ATM currently lacks high-quality, branded photography of their Reverse ATM machine. Existing image assets are low-resolution, feature competitor machines, or rely on AI-generated and dated stock imagery. A professional photoshoot of the fully branded Reverse ATM unit is needed to support email campaigns, one-pagers, blog content, social media, and other marketing materials.

This was identified as a blocking issue during the [[clients/bluepoint-atm/meetings/2025-11-19-bluepoint-atm-marketing-call|November 2025 marketing strategy call]], where the team agreed to proceed with existing images only for the immediate stadium automation email campaign, deferring higher-quality assets to a planned shoot.

## Problem

- Current product images are **low-resolution** and not suitable for professional marketing use
- Some images show **competitor machines**, not BluePoint-branded units
- Blog posts with high organic traffic (e.g., the "Reverse ATM benefits" post, which receives ~10x homepage traffic) use **dated stock photos and AI-generated imagery** that do not feature BluePoint's actual equipment
- Email campaigns are constrained to suboptimal visuals, undermining brand credibility

## Proposed Shoot

BluePoint has a **fully branded Reverse ATM unit** available in their conference room. Wade noted access to a rentable photography studio space (run by "Grant") in the same building, which includes professional lighting and a white background backdrop — suitable for product photography without hiring an external studio.

### Shot Types to Consider

- **Hero product shots** — clean white/neutral background, multiple angles
- **In-use lifestyle shots** — person interacting with the machine (side profile, hands on screen)
- **Screen detail shots** — BluePoint-branded UI visible on screen (not competitor or generic screens)
- **Environmental/contextual shots** — machine placed in a realistic venue setting (e.g., stadium concourse, retail floor)

### Equipment Notes

- Professional camera preferred over phone cameras for print/web resolution requirements
- Wade mentioned knowing someone with access to professional camera equipment
- Avoid the optional blue bezel lighting accessory — standard default configuration is preferred for marketing materials to reflect what customers will receive

## Intended Asset Uses

| Asset | Use Case |
|---|---|
| High-res hero shots | Email campaign headers, one-pagers |
| Lifestyle/in-use photos | Social media posts, blog post upgrades |
| Screen detail shots | Website product pages, state landing pages |
| White-background cutouts | Photoshop composites, ad creatives |

## Action Items

- [ ] **Wade & Mike** — Schedule the photoshoot using the in-building studio space
- [ ] **Wade & Mike** — Confirm camera equipment source
- [ ] **Wade & Mike** — Recruit models (suggested: colleagues from adjacent office) for lifestyle shots
- [ ] **Melissa / Asymmetric** — Provide a shot list and spec requirements (dimensions, file formats) before the shoot
- [ ] **Asymmetric** — Once assets are received, prioritize updating the high-traffic "Reverse ATM benefits" blog post imagery and email campaign templates

## Related

- [[clients/bluepoint-atm/meetings/2025-11-19-bluepoint-atm-marketing-call|Nov 2025 Marketing Strategy Call]]
- [[clients/bluepoint-atm/_index|BluePoint ATM Client Overview]]
- [[knowledge/design/email-image-best-practices|Email Image Best Practices]] *(if created)*