---
title: BluePoint Reverse ATM Marketing Mockups
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-02-11-bluepoint-atm-marketing-call-121692563.md
tags:
- bluepoint-atm
- design
- mockups
- reverse-atm
- ada
- marketing-assets
layer: 2
client_source: null
industry_context: null
transferable: true
---

# BluePoint Reverse ATM Marketing Mockups

Approved specifications for BluePoint ATM's reverse ATM marketing mockups, established during the [[clients/bluepoint-atm/_index|BluePoint ATM]] marketing review on February 11, 2026. These decisions govern all downstream marketing materials: one-pagers, state pages, and website assets.

## Approved Specifications

### Light Bars
- **Color:** Green (approved over blue)
- **Rationale:** Green was judged to "pop" more and provide better visual contrast. Both Wade and Mike confirmed green over blue after reviewing side-by-side options.

### Logo Treatment
- **Include:** "Cashless" logo on all marketing mockups
- **Rationale:** Although the physical machine in the field uses "ATM" on the vault door (to avoid implying digital-only), marketing materials promoting cashless operations should carry the Cashless brand. Wade initially questioned this but agreed after discussion.

### ADA Device
- **Required:** Superimpose the ADA device on all mockup renderings
- **Placement:** Below the screen (small box for headphone jack access)
- **Rationale:** A key competitive differentiator — many BluePoint competitors do not offer ADA-capable machines. Highlighting this in one-pagers and presentations is considered high-value.
- **Pending:** Mike Stebbins to send Karly a close-up photo of the ADA device and its placement on the machine.

## Stadium / University Photo

A university-style stock photo was selected for use in Sodexo outreach (contact: Tiffany Ward), who requested an image of a reverse ATM in a stadium or university setting.

### Approved Version
- University-style setting with students; skateboard backpack detail reinforces the campus feel
- Judged most realistic of the options reviewed

### Required Edit
- **Remove one person from the line** so that a maximum of two people are visible
- **Rationale:** Three people in line risks implying long wait times, which is counterproductive for the product's operational efficiency value proposition. Two people suggests active use without congestion.
- Specifically: remove the woman in the white sweater visible in the background

## Downstream Impact

These mockup decisions are blocking the following deliverables — none should launch until finalized mockups are complete:

- **State pages** — on hold pending updated mockup graphics
- **One-pagers** — require updated mockup with green bars, Cashless logo, and ADA device
- **Website** — mockup assets needed before staging site edits go live

## Key Value Prop Reminder (for Copy Alignment)

Reverse ATMs are **leased by the client** — they are not a revenue source. The value proposition is **operational and financial efficiency through elimination of cash handling**, not passive income or floor space optimization (those apply to traditional ATMs). All mockup copy and surrounding materials should reflect this distinction.

See also: [[clients/bluepoint-atm/_index|BluePoint ATM Client Overview]] · [[knowledge/campaigns/bluepoint-ny-compliance-campaign|NY Compliance Campaign]]