---
title: e-flow Sell Sheets — Design & Production
type: article
created: '2025-10-27'
updated: '2025-10-27'
source_docs:
- raw/2025-10-27-crazy-lennys-marketing-meeting-96988883.md
tags:
- client/crazy-lennys
- design
- print
- sell-sheets
- e-flow
- e-bikes
layer: 2
client_source: null
industry_context: null
transferable: true
---

# e-flow Sell Sheets — Design & Production

High-end single-page sell sheets for two e-flow bike models, initiated in the [[wiki/clients/crazy-lennys/_index|Crazy Lenny's]] marketing meeting on 2025-10-27.

## Overview

Steve Lindenau requested print sell sheets for two e-flow e-bike models currently in stock. The goal is a premium, handout-quality piece that can be given directly to customers in-store — filling a gap left by manufacturers who have largely stopped producing print catalogs.

## Models

| Model | Type | Notes |
|---|---|---|
| e-flow (limited) | Limited-run | Only 35 units available |
| e-flow (evergreen) | Ongoing | Strong value prop: ~$3,600 vs. ~$5,000 three years ago |

Each model gets its own individual sell sheet (not a combined brochure or folder).

## Design Specifications

- **Format:** Single-page sell sheet (standard sheet size)
- **Content:** Bike specs + glamour photography
- **Tone:** High-end, premium feel
- **Quantity:** 2 sheets total (one per model)

## Assets Required

| Asset | Source | Status |
|---|---|---|
| Bike specs (both models) | Evan (Crazy Lenny's) | Karly to request via email |
| Glamour photography | Steve Lindenau (in-store photo booth shots) | Steve to provide |

## Production & Printing

- **Print vendor:** Steve's local printer (name TBD — Steve to provide contact details when files are ready)
- **File delivery:** Karly to supply print-ready files with bleeds and any printer-required specs
- **Logistics:** Printer delivers directly to the store; Steve prefers to keep the business local

## Timeline

- **Target:** Within 2 weeks of the 2025-10-27 meeting
- **Blocking dependency:** Specs from Evan and glamour shots from Steve must arrive before design can begin

## Action Items

- [ ] Email Evan requesting specs for both e-flow models (@Karly Oykhman)
- [ ] Receive glamour shots from Steve Lindenau
- [ ] Design both sell sheets and send to Steve for approval
- [ ] Prepare print-ready files (with bleeds) for local printer once approved
- [ ] Obtain printer contact details from Steve at approval stage

## Related

- [[wiki/clients/crazy-lennys/_index|Crazy Lenny's — Client Overview]]
- [[wiki/meetings/2025-10-27-crazy-lennys-marketing-meeting|Marketing Meeting — 2025-10-27]]
- [[wiki/knowledge/video/crazy-lennys-eflow-brand-video|e-flow Brand Video — Production]]