---
title: Crazy Lenny's Signage Redesign — 80 sq ft Ordinance
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-03-31-crazy-lennys-marketing-call-134282356.md
tags:
- signage
- design
- crazy-lennys
- ordinance
- branding
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Crazy Lenny's Signage Redesign — 80 sq ft Ordinance

## Overview

Crazy Lenny's main exterior sign must be redesigned to comply with a new city ordinance capping signage at **80 sq ft** — down from the current sign's **144–145 sq ft**. Two vendor options are being evaluated. The project is being coordinated by Melissa Cusumano (Asymmetric) with client contact Steve Lindenau.

Surfaced during: [[meetings/2026-03-31-crazy-lennys-marketing-call]]

---

## Constraint

| Factor | Detail |
|---|---|
| Current sign size | ~145 sq ft |
| Ordinance maximum | 80 sq ft |
| Sign type | Box sign (existing structure on-site) |
| Visibility context | Viewed primarily from the highway; pedestrian proximity is minimal |

---

## Design Options Under Evaluation

Two vendors are preparing cost estimates and design drawings:

1. **New face for the existing box** — Replaces the front panel of the current box sign while reusing the existing structure. Lower cost likely; provides a refreshed look without full replacement.
2. **Channel letters** — Freestanding dimensional letters mounted to the building or structure. More visual pop; higher cost likely.

Both options will be submitted to Steve for review by the following week's meeting.

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## Branding Requirement

The **"Electric Bikes" lightning bolt graphic** must be incorporated into the new design for brand consistency. The bolt appears on existing in-store/exterior signage.

### Asset Status

- Steve will search for the original graphic file (created by a former employee).
- If the file cannot be located, Melissa will photograph the existing sign and have the design team recreate it.

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## Action Items

- [ ] **Melissa** — Collect cost estimates and design drawings from both vendors
- [ ] **Melissa** — Send signage options to Steve for review (target: next weekly meeting)
- [ ] **Steve** — Search for the "Electric Bikes" lightning bolt graphic file
- [ ] **Melissa** — If graphic not found, photograph existing sign and brief design team on recreation

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## Related

- [[clients/crazy-lennys/_index]]
- [[meetings/2026-03-31-crazy-lennys-marketing-call]]