---
title: Didion PLMA Sell Sheet — Copy & Design Specs
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-11-05-didion-marketing-call-99385170.md
tags:
- didion
- sell-sheet
- design
- copy
- PLMA
- trade-show
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Didion PLMA Sell Sheet — Copy & Design Specs

Final approved specifications for the combined Korn Masa/Arepa sell sheet, captured during the PLMA trade show prep call. The sheet was approved for same-day printing pending implementation of these edits.

**Related:** [[clients/didion/_index]] · [[meetings/2026-04-05-didion-plma-trade-show-prep]]

---

## Status

**Approved for print** — all edits below were agreed upon during the working session. Michał (Asymmetric) was assigned to implement and deliver the final PDF to Diana Henry same day.

---

## Front Side

### Capitalization
- Capitalize all items in the packaging/distribution list (e.g., "Bags, Totes, Private Label Bags, Location Cost Effective").
- Exception: conjunctions ("or," "and") remain lowercase — consistent with the rest of the sheet.

### Punctuation
- Replace the ampersand in "totes & 2-10 lb bags" with a comma: → **"totes, 2-10 lb bags"**
- This aligns with the list style used elsewhere on the sheet (no "and" before the final item).

### Title Font
- **Keep as-is.** "Consistency, quality, performance meets authentic flavor" headline font size was reviewed and left unchanged. It reads as a subtle secondary message, which is intentional.

---

## Back Side

### Copy Edits

| Location | Original | Updated |
|---|---|---|
| Opening line | "We craft the Masa and Arepa flower…" | "We craft Corn Masa and Arepa Flower…" |
| Key differentiator line | "We don't just sell Masa." | "We don't just sell ingredients." |
| Final sentence | *(widow/hanging chad on last word)* | Fix line rag so no single word hangs alone |

**Rationale for "ingredients":** Broadens the statement beyond a single product name, making it applicable to the combined Korn Masa + Arepa positioning.

### Design Changes

1. **Remove the heavy black footer bar.** It feels visually heavy and is inconsistent with the front side, which has no equivalent bar.
2. **Move the website URL** to sit directly below the phone number (currently in the black bar).
   - Style the URL in **Didion blue**.
   - Ensure both phone number and URL are **left-aligned** (match the alignment from the previously printed version).
3. **Do not add a replacement bar** (yellow or otherwise) — keep the footer clean.

---

## Print Notes

- The combined sheet (front + back) is the only version intended for the PLMA trade show. The standalone Korn Masa sell sheet will not be distributed at the event.
- Background color on the back side should match the front — flag if it prints with a pinkish cast (known issue from prior print run).
- Diana does not have a home printer for proofing; the PDF should be print-ready before delivery.

---

## Delivery

- **Michał** implements all edits and sends final PDF to Diana Henry (`dhenry@didioninc.com`).
- **Diana** prints upon receipt.
- Native design files (Illustrator/InDesign source) to be packaged and delivered separately — see [[projects/didion-native-files-handoff]].