---
title: Doudlah Farms 'Tested Clean' Product Imagery Updates
type: article
created: '2025-10-03'
updated: '2025-10-03'
source_docs:
- raw/2025-10-03-doudlah-farms-marketing-amazon-ecommerce-inventory-call-91744549.md
tags:
- doudlah-farms
- product-imagery
- tested-clean
- amazon
- ecommerce
- packaging
- woocommerce
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Doudlah Farms 'Tested Clean' Product Imagery Updates

## Overview

Doudlah Farms rebranded their packaging to include a prominent **"Tested Clean"** splash label, along with updated certification logos (USDA Organic, Regenerative, Demeter). This required a full sweep of product imagery across all e-commerce platforms — the DFO website, Amazon, and FAIR — to retire old bag photos and replace them with the new packaging.

The "Tested Clean" designation reflects third-party testing at $700 per test per product, making accurate imagery a brand integrity issue, not just an aesthetic one.

---

## What Changed on the Packaging

| Element | Old | New |
|---|---|---|
| "Tested Clean" label | Absent | Splash label on colored banner near product name |
| Non-GMO logo | Present | **Removed** (Moza certification requirement conflict) |
| Certification logos | Varied | USDA Organic + Regenerative + Demeter |
| Product name format | e.g., "White" | e.g., "Gourmet White" |

> "We had to take non-GMO off because Moza was a stickler about it… so we just said we're not putting Moza on and we're going to take non-GMO off." — Lucy Doudlah

---

## Scope of Updates Required

### All Bean Bag Imagery
All bean product listings were confirmed to be showing **old bag photography** with no "Tested Clean" label. Every bean SKU needs updated imagery across all platforms.

### Popcorn Bag Imagery
Popcorn listings similarly showed old bag versions. The new bags read "Gourmet White" / "Gourmet Yellow" and carry the Tested Clean splash label.

### Gift Box Removal from Single-Product Listings
The gift box image was appearing alongside single-bag listings (e.g., a 3 lb or 25 lb bag), creating a pricing inconsistency — a single bag was priced higher than a gift box containing two bags plus recipe cards. The gift box image should be **removed from individual product listings** and reserved for actual gift box SKUs.

> "Why would anybody buy one single one for $19 when you can get two in recipe cards in a gift box for $18?" — Lucy Doudlah

---

## Platform Coverage

| Platform | Action Required |
|---|---|
| DFO Website (WooCommerce) | Replace all bean and popcorn imagery; remove gift box from single listings |
| Amazon | Replace all bean and popcorn imagery; audit gift box pricing parity |
| FAIR | Update imagery and pricing to align with new packaging |

---

## Image Source

Updated product photography is held by **Jen** (Doudlah Farms' packaging/design contact). Lucy confirmed Jen has updated all bag images reflecting the new label configuration.

- Karly Oykhman to obtain new images directly from Jen
- Images should include all bean varieties and popcorn SKUs
- Confirm USDA, Regen, and Demeter logos are present; confirm non-GMO logo is absent

---

## Action Items

- [ ] **Karly Oykhman** — Obtain updated product images from Jen (all beans + popcorn, new "Tested Clean" label, correct certification logos)
- [ ] **Karly Oykhman** — Replace all old bag imagery on DFO website and Amazon listings
- [ ] **Karly Oykhman** — Remove gift box image from single-product listings (website and Amazon)
- [ ] **Karly Oykhman** — Review and correct gift box pricing across all platforms to eliminate the single-unit pricing inversion
- [ ] **Lucy Doudlah** — Send Karly new product images with "Tested Clean" label, USDA/Regen/Demeter logos; confirm non-GMO logo removed

---

## Related

- [[clients/doudlah-farms/_index]]
- [[knowledge/ecommerce/amazon-listing-management]]
- [[knowledge/design/product-photography-standards]]