---
title: Landing Page Design Process
type: article
created: '2025-10-09'
updated: '2025-10-09'
source_docs:
- raw/2025-10-09-team-stand-up-93006603.md
tags:
- design
- landing-pages
- conversion
- workflow
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Landing Page Design Process

Landing pages at Asymmetric follow a structured handoff workflow that separates design execution from content and conversion review. This ensures both visual quality and strategic effectiveness are validated before a page is considered complete.

## Overview

The process moves through three distinct phases: asset collection and design build, content and conversion review, and final approval before moving to the next deliverable. Design and content responsibilities are typically split across team members.

## Workflow Phases

### 1. Asset Collection

Before design work begins, all necessary assets must be gathered. This includes:

- Client-supplied imagery, logos, and brand materials
- Copy and messaging inputs
- Any product or service-specific content (e.g., specs, features)

Assets are collected and organized before the design phase begins to avoid mid-build blockers.

> **Example:** For the Citrus America ZoomX landing page, Andrzej collected all assets prior to beginning design work, while the ZoomO page was completed only after assets were confirmed. *(Stand-up, 2025-10-09)*

### 2. Design Build

The design team builds the page layout and visual structure. Upon completion, the design is handed off to the content/strategy reviewer.

- Design is considered complete when it is returned from the design team to the content reviewer
- The overall design direction is validated at this stage

### 3. Content & Conversion Review

Once design is returned, a content strategist or project lead reviews:

- **Content positioning** — Is the messaging accurate, clear, and on-brand?
- **Conversion formatting** — Are CTAs, form placements, and page flow optimized for the intended goal?

This review happens before the page is finalized or handed to the client.

> **Example:** Ben reviewed the Doodla Farms landing pages for "content positioning and conversion formatting" after receiving them back from the design team, while being satisfied with the overall design. *(Stand-up, 2025-10-09)*

### 4. Sequential Delivery

When multiple landing pages are in scope for a client or campaign, pages are completed sequentially rather than in parallel. The next page enters active work only after the current one clears review.

> **Example:** Crazy Lenny's landing pages were queued to begin as soon as the Doodla Farms pages were finalized. *(Stand-up, 2025-10-09)*

## Roles

| Role | Responsibility |
|---|---|
| Design team | Build layout, visual design, asset integration |
| Content/strategy reviewer | Content positioning, conversion optimization |
| Project lead | Final approval, client communication |

## Related Articles

- [[clients/citrus-america/_index]]
- [[clients/doodla/_index]]
- [[clients/crazy-lennys/_index]]
- [[knowledge/design/brand-identity-process]]
- [[knowledge/marketing/conversion-optimization]]