---
title: Skaalen Community Resource Guide Ad — Badge Updates
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-02-05-skaalen-monthly-marketing-call-120190423.md
tags:
- skaalen
- collateral
- print-ad
- design
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Skaalen Community Resource Guide Ad — Badge Updates

## Overview

The Skaalen "Community Resource Guide" (Shaper Directory) ad requires a revision to add award/recognition badges before its February 2026 submission deadline. The update is primarily additive — existing layout and photography are retained, with badges incorporated into the design.

## Revision Details

| Field | Value |
|---|---|
| **Asset** | Community Resource Guide / Shaper Directory ad |
| **Change** | Add badges to existing ad layout |
| **Internal target** | February 19 |
| **Submission deadline** | February 20 (camera-ready) |
| **Owner** | Melissa Cusumano |

## Layout Approach

The badge placement requires working within the existing type and image constraints. Options discussed:

- **Crop the photo** and place one badge on each side, or stack two badges on one side
- **Shift the logo down** to create room for badges above or beside it
- Final arrangement depends on how small the existing type renders at size — Melissa to assess dimensions and determine the best fit before proceeding

No copy changes were requested; the revision is layout/graphic only.

## Workflow Notes

- Ad is submitted **camera-ready**, so the file delivered to the publication must be print-ready
- Melissa is traveling February 10–14 (Florida); the February 19 internal target accounts for this absence
- Dawn (Skaalen) confirmed the February 20 submission date is acceptable if the file arrives camera-ready

## Related

- [[clients/skaalen/_index]] — Client overview
- [[meetings/2026-02-05-skaalen-monthly-marketing-call]] — Source meeting