---
title: Skaalen Marketing Collateral — Open House & New Units
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-02-25-skaalen-projects-call-125296526.md
tags:
- skaalen
- design
- print
- collateral
- open-house
- real-estate
- marketing-packet
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Skaalen Marketing Collateral — Open House & New Units

Design specifications, asset inventory, and production notes for Skaalen's recurring marketing collateral, covering the March 2026 Open House campaign and the new life-lease unit marketing packet.

## Open House Campaign Assets

**Event:** Friday, March 20, 2026 · 2–6 PM
**Locations featured:** Heritage Center (newly remodeled), Skaalen Ridge, Skaalen Heights, Skaalen Therapy & Wellness Center

### Newspaper Ads

- **Publications:** Stoughton, Edgerton, Oregon papers; Evansville TBC (Dawn to confirm)
- **Historical spec:** 2-column × 5-inch (confirm per publication — sizes may vary slightly)
- **Run date:** Week of March 9 (one week prior to event)
- **Deadline:** Confirm submission deadlines with each publication; target ~March 5–6
- **Design base:** Update from the prior open house ad (green colorway); adjust for four locations instead of three
- **Content changes from prior version:** Add Skaalen Therapy & Wellness Center; remove Magnolia

> Dawn to confirm ad sizes and submission deadlines for all publications and relay to Melissa/Sebastian.

### Flyer

- **Format:** Update existing 3-location flyer template
- **Changes:** Add Skaalen Ridge and Therapy & Wellness Center; remove Magnolia
- **Distribution:** Internal/on-site use (Skaalen staff handling a separate wellness poster internally via Emma)
- **Print vendor:** [[knowledge/vendors/inkworks]] (local Stoughton shop; preferred vendor)
- **Note:** The flyer can double as a downloadable asset on the website if needed

### HubSpot Email Invite

- **Audience:** All contacts in Skaalen's HubSpot account
- **Content:** Open house date, time, locations, highlights (remodeled Heritage Center, Wellness Center staff meet-and-greet, refreshments)
- **Timing:** Send ahead of the March 9 ad run week

### Website Banner

- **Placement:** Homepage + relevant sub-pages (e.g., Independent Living)
- **Purpose:** Announce the open house to site visitors
- **Coordinate with:** Raphael handles routine website updates; confirm handoff for banner placement

### On-Site Signage

- Skaalen will reuse existing "Open House" directional signs — no new signage needed from Asymmetric
- Refreshments served at the Therapy & Wellness Center

---

## New Unit Marketing Packet

A professional print packet targeting Skaalen's existing waitlist (225 people) before any public promotion. No email, social, or print ads planned at this stage.

### Unit Details (as of this call)

| Item | Detail |
|---|---|
| Type | Life lease |
| Buy-in | $375,000 |
| Equity return | 90% |
| Earnest payment | $50,000 (upon unit selection) |
| Monthly maintenance fee | $600/month through December 2026 |

### Packet Content

- **Floor plans:** Exterior unit and interior unit layouts
- **Renderings:** Kitchen/dining, living room, sunroom, bedroom (additional renderings expected from developer)
- **Campus map:** Updated map showing new unit locations on campus

### Design Direction

- Melissa has full creative latitude on layout (portrait vs. landscape)
- Dawn's rough draft used landscape to accommodate floor plan proportions — landscape is acceptable if it serves the assets better
- Suggested structure: intro/cover page with full header → subsequent pages with slimmer header and 1–2 large images per spread
- Floor plans likely warrant full individual pages; renderings may work as half-page pairs
- Assets received as PDFs (PNGs were expected but not included in initial send — Dawn to follow up with developer)

### Distribution

- **Print only** — via [[knowledge/vendors/inkworks]]
- No digital distribution, email, or social promotion until waitlist is exhausted
- Dawn will contact the 225-person waitlist and existing 164 residents directly

---

## Asset Delivery & File Notes

- Dawn to send floor plan and rendering files (PDF/PNG) to Melissa and Sebastian (CC: sebastian.gant@asymmetric.pro)
- Files received as PDFs; confirm whether high-res PNGs are available for print quality
- Melissa to prioritize Open House assets (ads, flyer, banner) given the March 9 publication deadline, then work on the unit packet in parallel

---

## Production Priority Order

1. **Newspaper ads** — highest urgency; publication deadlines drive the schedule
2. **Open House flyer** — update existing file; quick turnaround
3. **HubSpot email** — coordinate send timing with ad run
4. **Website banner** — homepage + sub-pages
5. **New unit marketing packet** — begin design once Open House assets are delivered; no hard deadline yet

---

## Related

- [[clients/skaalen/_index]]
- [[meetings/2026-02-25-skaalen-projects-call]]
- [[knowledge/vendors/inkworks]]