---
title: BluepointATM Stadium & Arena Campaign
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-10-08-bluepoint-atm-marketing-call-92808510.md
tags:
- bluepointatm
- campaign-planning
- stadiums-arenas
- water-parks
- reverse-atm
- email-marketing
- zoominfo
layer: 2
client_source: null
industry_context: null
transferable: true
---

# BluepointATM Stadium & Arena Campaign

## Overview

The next outbound campaign for BluePoint ATM will target **stadiums and arenas** as established early adopters of reverse ATM (cashless-to-cash) technology. This segment was chosen over the previously considered "live music" focus because professional and collegiate venues represent a large, already-primed audience that understands the product category. Following the stadium/arena push, the plan is to shift to **water parks and amusement parks**, timed to align with their budget planning season (fall/winter).

This decision was made during the [[wiki/clients/bluepointatm/_index|BluePoint ATM]] strategy call on 2025-10-08.

---

## Campaign Rationale

### Why Stadiums & Arenas First

- Professional stadiums and arenas are already largely cashless, meaning decision-makers are familiar with reverse ATM technology and the problem it solves.
- The addressable market extends well beyond professional venues: NCAA Division I, II, and III facilities, minor league stadiums, and semi-professional venues represent **thousands of individual prospects**.
- Targeting early adopters allows BluePoint to ride an existing wave of adoption rather than educating a cold market.

### Why Water Parks & Amusement Parks Next

- Seasonal timing: operators in non-Sun Belt markets have reduced operational focus in fall/winter, making them more receptive to vendor outreach.
- Budget season alignment: fall is when these venues plan capital expenditures for the following season.
- The segment represents a natural adjacency to entertainment/attractions, a vertical BluePoint has already begun building lists for.

---

## Campaign Structure

### List Source

- Lists will be pulled from **ZoomInfo** (up to 700 contacts/month available under current subscription).
- Mike Stebbins and Wade Zirkle will build the stadium/arena list themselves to maintain control over audience targeting.
- Existing entertainment segment contacts (990 recipients in current automation) may provide overlap intelligence.

### Email Sequence

- Modeled on the existing entertainment automation: approximately **10 emails over 10 weeks** (one per week).
- Messaging and visuals will be adapted from the entertainment campaign copy — the audience is similar enough to reuse the structural framework with updated specifics.
- After the initial sequence, non-unsubscribed but unresponsive contacts will roll into a **long-term nurture campaign** (approximately one email per month, ongoing).

### Supporting Channels

- **Direct mail** may accompany email outreach for comprehensive coverage, consistent with the approach used for prior segments (roadies, Colorado cannabis, entertainment).
- **LinkedIn ads** and **Google ads** are running concurrently with a budget split of $3,500 and $1,500 respectively; analytics review expected in 2–3 weeks.
- Conference targeting: Mike to identify relevant industry conferences and begin prospecting attendees in advance to build name recognition ahead of in-person events.

---

## Drip Campaign for "Not Ready" Leads

A dedicated drip campaign is needed for leads who express interest but are not ready to move forward. This was identified as a gap — currently only the entertainment automation exists.

Planned campaign types:

| Campaign | Trigger | Cadence |
|---|---|---|
| **Not Ready** | Lead says "interested but not now" | Lower frequency, longer duration |
| **Unresponsive** | No engagement, no unsubscribe | Periodic re-engagement |
| **Active Leads** | Engaged, in conversation | High-touch, sales-led |

Mike Stebbins will draft initial topic ideas for the "not ready" drip campaign. See [[wiki/knowledge/crm/hubspot-drip-campaign-setup|HubSpot Drip Campaign Setup]] for implementation notes.

---

## Action Items

| Owner | Task | Due |
|---|---|---|
| Mike Stebbins | Pull stadium/arena ZoomInfo list | TBD |
| Melissa Cusumano | Compile copy doc from entertainment automation for stadium/arena adaptation | TBD |
| Wade Zirkle | Review and approve updated messaging | TBD |
| Mike Stebbins | Draft topic ideas for "not ready" drip campaign | TBD |
| Mark Hope | Set up `mike@bluepointatm.co` HubSpot sending email | TBD |

---

## Related

- [[wiki/clients/bluepointatm/_index|BluePoint ATM Client Overview]]
- [[wiki/knowledge/crm/hubspot-drip-campaign-setup|HubSpot Drip Campaign Setup]]
- [[wiki/knowledge/ecommerce-strategy/zoominfo-list-strategy|ZoomInfo List Strategy]]