---
title: Doudlah Farms Financial Performance & Pricing
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-04-03-doudlah-farms-marketing-amazon-ecommerce-inventory-call-135275772.md
tags:
- doudlah-farms
- financials
- pricing
- amazon
- ecommerce
- margins
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Doudlah Farms Financial Performance & Pricing

As of the April 2026 strategy call, Doudlah Farms has reached a significant revenue milestone and is trending toward near-full farm cost coverage from ecommerce alone. This article captures the current financial snapshot, margin drivers, and pricing decisions made during that period.

## Current Performance Snapshot

| Metric | Value |
|---|---|
| Daily sales run rate | ~$5,000/day |
| Monthly revenue (run rate) | ~$150,000/month |
| Annual revenue projection | ~$1.8M/year |
| Daily net profit | ~$2,200–$2,400/day |
| Annual net profit projection | ~$828,000/year |
| Net profit margin | >38% |

These figures represent a dramatic improvement from roughly 18 months prior, when the business was at a fraction of this scale. The farm's stated annual operating burn rate is approximately $1M, meaning ecommerce revenue is approaching full coverage of farm operations.

## Margin Improvement Drivers

Several factors have contributed to the margin expansion:

**Organic (non-paid) unit growth.** Organic Amazon units have been rising sharply while advertising spend has remained flat or declined slightly. This means a higher proportion of sales are coming in at full margin without ad cost. The flywheel effect of strong inventory availability and review momentum is cited as the primary driver.

**Subscribe & Save acceleration.** Subscribe & Save enrollment had been flat for an extended period before breaking out sharply. Recurring subscribers represent high-LTV, low-acquisition-cost revenue.

**Inventory recovery.** A significant inventory disruption from post-Thanksgiving through mid-February suppressed sales and margin. Since restocking, the sales curve has returned to a steep upward trajectory.

**Reduced refund rate.** Refunds have trended down, contributing incrementally to net margin improvement.

## 5% Price Increase (April 2026)

A 5% price increase was implemented across all channels in early April 2026, driven by:

- Rising fuel costs (agricultural diesel up ~$1/gallon year-over-year)
- Amazon fuel surcharges
- General inflationary pressure on input costs
- No price increase having been taken in an extended prior period

### Channels Updated

- **Doudlah Farms website** — updated directly
- **B2B site** — updated directly
- **Amazon** — Gilbert Barrongo assigned to update listings
- **Fair (farmers market / direct channel)** — action item for Lucy Doudlah to update separately

The 5% increase was considered conservative given the cost environment and is not expected to materially impact conversion given the brand's positioning and Amazon momentum.

## Website Revenue Performance

The Doudlah Farms direct website has been a standout channel:

- **Year-to-date gross sales:** ~$41,000 (up **181% vs. prior year**)
- **Last month (March 2026):** ~$19,800 (up **200% month-over-month**)

Growth is attributed to effective Google Ads, Google Shopping campaigns, and retargeting. Returns on the website channel are negligible.

## Top Revenue-Generating Products

The top four SKUs by sales volume drive the majority of revenue:

1. White Popcorn (Doudlah Farms)
2. Yellow Popcorn (Doudlah Farms)
3. Black Beans — 5 lb
4. Cornmeal

Black beans in 25 lb bags rank fifth. Rye flour (1.5 lb) is an emerging contributor. Pinto beans are noted as more commoditized in market perception relative to black beans, which affects pricing power.

## Strategic Context

The financial trajectory is directly relevant to several parallel initiatives:

- **VAPG grant reimbursement** (~$55k delayed) is creating near-term cash pressure despite strong operating performance. See [[wiki/clients/doudlah-farms/vapg-grant-status]].
- **Bank obligations** (~$500k due within ~6 weeks of the call) add urgency to Bean Vivo pricing negotiations and Valley Foods cooked bean co-packing exploration. See [[wiki/knowledge/ecommerce-strategy/doudlah-farms-bean-strategy]].
- **Inventory risk on yellow popcorn** (~120k lbs remaining, 8–9 months to next crop) is a potential revenue threat to the top-selling SKU cluster. See [[wiki/knowledge/ecommerce-strategy/doudlah-farms-inventory-risk]].

## Related

- [[wiki/clients/doudlah-farms/_index]]
- [[wiki/knowledge/ecommerce-strategy/doudlah-farms-bean-strategy]]
- [[wiki/knowledge/ecommerce-strategy/doudlah-farms-inventory-risk]]
- [[wiki/knowledge/ecommerce-strategy/doudlah-farms-popcorn-launch]]