---
title: Moms Across America Coupon Code Strategy — Doudlah Farms
type: article
created: '2025-12-12'
updated: '2025-12-12'
source_docs:
- raw/2025-12-12-doudlah-farms-marketing-amazon-ecommerce-inventory-call-108408120.md
tags:
- doudlah-farms
- ecommerce
- coupon-codes
- moms-across-america
- woocommerce
- cause-marketing
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Moms Across America Coupon Code Strategy — Doudlah Farms

## Overview

Doudlah Farms runs a cause-marketing partnership with Moms Across America (MAA) using coupon codes that provide a customer discount while simultaneously funding a donation to MAA. The structure is intentionally simple, but a miscommunication during an MAA meeting created customer-facing confusion that required a messaging fix.

## Code Structure

Both active codes — **MAA10** and **MAA20** — function identically:

| What the customer gets | What Doudlah Farms donates |
|---|---|
| 10% off their order | 10% of that order's revenue to MAA |

The number in the code name does **not** indicate the discount percentage. MAA20 was added after an MAA meeting presenter implied customers would receive a 20% discount; rather than correct the code name publicly, a second code was created so either code would work, with consistent behavior behind both.

> "10% to Moms Across America, 10% back to the customer, and they're all the same."
> — Sherry Lucy Doudlah, 2025-12-12 call

## The Confusion Problem

During an MAA group meeting, a presenter mentioned the MAA20 code in a way that implied a 20% customer discount. Sherry anticipated that customers who heard "MAA20" would expect 20% off and contact her when they only received 10%.

**The fix:** Messaging wherever these codes appear must explicitly state:
- Customers receive **10% off** their order
- Doudlah Farms separately donates **10% of revenue** from that sale to MAA
- The donation comes from Doudlah Farms, not from the customer's discount

## Messaging Template

When communicating about MAA codes (email, social, website):

> "Use code MAA10 or MAA20 for 10% off your order. Doudlah Farms will also donate 10% of your purchase to Moms Across America — at no additional cost to you."

## Operational Notes

- **Year-end reconciliation:** At the end of each year, Karly should calculate total revenue from orders using MAA codes and report the figure to Sherry so the 10% donation to MAA can be paid out.
- **Code setup in WooCommerce:** Both MAA10 and MAA20 should be configured as 10% discount codes. The MAA20 code was added specifically to accommodate customers who heard that code name at the MAA meeting.
- **Coupon failure handling:** When a code fails at checkout (as happened with Karen Scribner), the resolution path is: ship the order with a compensatory item (e.g., a free sunflower) equivalent in value to the missed discount. If the customer reorders using the code, cancel the original order and retain the new one without shipping additional product.

## Related

- [[clients/doudlah-farms/_index]]
- [[knowledge/ecommerce-strategy/woocommerce-coupon-management]]