--- title: Popcorn Seasoning Line — Keen Garlic Partnership Strategy type: article created: '2026-01-09' updated: '2026-01-09' source_docs: - raw/2026-01-09-doudlah-farms-marketing-amazon-ecommerce-inventory-call-113129781.md tags: - doudlah-farms - ecommerce - product-development - partnerships - keen-garlic - popcorn - nutritional-yeast - dr-fuhrman - white-label - video-marketing layer: 2 client_source: null industry_context: null transferable: true --- # Popcorn Seasoning Line — Keen Garlic Partnership Strategy ## Overview During the January 2026 marketing call, Doudlah Farms identified an opportunity to launch a white-labeled organic popcorn seasoning line in partnership with Keen Garlic, a small-batch organic seasoning producer. The initiative has two interlocking goals: (1) create a complementary product line that drives popcorn sales, and (2) use a video testimonial with Keen Garlic's owners to re-engage Dr. Joel Fuhrman for a white-label bean deal that previously fell through. This strategy connects an existing personal relationship with Keen Garlic to both a new revenue stream and a high-value B2B opportunity. --- ## Product Line Concept ### Core Products | Product | Source | Notes | |---|---|---| | Organic Nutritional Yeast Flakes | Shiloh Farms (primary candidate) | Must be non-GMO and MSG-free; most commercial brands (Bragg's, Bob's Red Mill) do not meet organic standard | | Keen Garlic Seasoning Blends | Keen Garlic (white-label) | Organic garlic-based blends; dill dip, onion dip, and others reviewed as strong candidates for popcorn application | | Combined Nutritional Yeast + Garlic Blend | Keen Garlic (co-developed) | Mark Doudlah's preferred option; feasibility to be confirmed with Keen Garlic | ### Packaging & Branding Direction - White-label under Doudlah Farms or Old World Popcorn branding - Sold as individual jars or a bundled seasoning pack (2–4 flavors) - Can be added to existing snack/gift box offerings - Positioned as a premium, organic, scratch-cooking complement to popcorn products ### Key Sourcing Constraint Standard nutritional yeast (Bragg's, most grocery brands) is typically GMO and may contain MSG — both incompatible with Doudlah Farms' organic positioning. Shiloh Farms was identified as a confirmed organic source. Any recipe cards or customer-facing recommendations must specify organic nutritional yeast to avoid implicitly endorsing non-organic versions customers may already have at home. --- ## Keen Garlic Relationship Keen Garlic (contact: Cindy) is an organic garlic grower and seasoning producer. They have an existing personal relationship with the Doudlah family and were indirectly responsible for the introduction to Asymmetric. Their product line includes a range of organic seasoning blends well-suited to popcorn applications. Sherry Doudlah will contact Cindy upon Keen Garlic's return from California to: - Explore white-label or bulk supply arrangements - Discuss feasibility of a nutritional yeast + garlic blend - Arrange an in-person popcorn tasting to evaluate flavor combinations --- ## Video Testimonial Strategy ### The Story The owners of Keen Garlic attended a month-long residential health program run by Dr. Joel Fuhrman (San Diego, CA). Dr. Fuhrman's dietary protocol recommends that 40% of caloric intake come from dry beans. Following the program, both Keen Garlic owners lost a dramatic amount of weight (estimated 125–150 lbs combined) — a transformation so significant that the Doudlahs did not recognize them at a recent growers' dinner. As a family, they now purchase 25-lb bags of Doudlah Farms dry beans on a regular basis. ### Proposed Video Content - Before-and-after testimonial with Keen Garlic owners - Narrative centered on Dr. Fuhrman's bean-heavy diet and its health outcomes - Organic, glyphosate-free beans positioned as essential given the volume consumed (40% of diet) - Keen Garlic seasonings featured as a complementary product - Reference to Dr. Fuhrman's published book (public reference; avoids endorsement liability) ### Strategic Goal: Re-Engaging Dr. Fuhrman Doudlah Farms previously shipped a pallet of DFO beans to Dr. Fuhrman's organization for a potential white-label deal. The beans were returned because they did not carry his branding. The relationship went cold. The video testimonial is intended to re-open this conversation by demonstrating real-world results from his protocol using Doudlah Farms beans — creating a compelling case for a branded partnership. Once the new processing facility is operational, Doudlah Farms will have the packaging capacity to fulfill a white-label arrangement. > "Maybe that will get him interested in us again… if you're going to eat 40% of your diet in beans, it's pretty damn important that it doesn't have glyphosate in it." — Mark Doudlah --- ## Action Items | Owner | Action | |---|---| | Sherry Doudlah | Contact Cindy at Keen Garlic to explore seasoning partnership and bulk/white-label pricing | | Sherry Doudlah | Source organic nutritional yeast from Shiloh Farms; evaluate bulk pricing | | Sherry Doudlah | Arrange in-person popcorn tasting with Keen Garlic to test flavor combinations | | Mark Doudlah / Karly Oykhman | Do preliminary outreach to Keen Garlic re: video testimonial concept | | Karly Oykhman | Plan video production once Keen Garlic partnership terms are established | --- ## Related Notes - [[clients/doudlah-farms/_index]] — Client overview - [[clients/doudlah-farms/meetings/2026-01-09-marketing-ecommerce-inventory-call]] — Source meeting - [[knowledge/ecommerce-strategy/doudlah-farms-national-popcorn-day-promo]] — Adjacent January promo initiative - [[knowledge/partnerships/dr-fuhrman-white-label-beans]] — Background on the prior Fuhrman bean deal