---
title: La Natura Amazon USA Launch
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-01-07-la-natura-call-112381189.md
tags:
- la-natura
- amazon
- usa-launch
- ecommerce
- coffee
- tea
- packaging
- fda
- logistics
layer: 2
client_source: null
industry_context: null
transferable: true
---

# La Natura Amazon USA Launch

## Overview

Kick-off strategy for getting La Natura products live on Amazon USA as quickly as possible. Rather than waiting 2–3 months for new US-compliant packaging to be produced, the team agreed to ship existing European stock with English/UPC sticker labels applied to secondary (outer case) packaging. This approach generates early revenue while new product lines and packaging are developed in parallel.

**Key participants:** Mark Hope (Asymmetric), Sidik Delic, Adis Rastoder, Ewald Struggl, Dubravka Kukic (La Natura)

---

## The Problem: Packaging Delays Were Blocking Launch

Waiting for purpose-built US packaging for newer products (mushroom coffee, vitamins) would have caused a 2–3 month delay before any sales could begin. The team agreed this was unacceptable — Amazon listings cannot go live without inventory in-country, and every week of delay is lost revenue.

---

## The Solution: Sticker Labels on Existing Secondary Packaging

The core insight: **US labeling compliance applies to the unit being sold.** If the product is sold as a case (e.g., a 12-pack box), only the outer case needs compliant English-language labeling and a UPC barcode. Individual units inside do not need to be relabeled.

**Approach:**
- Apply large English-language stickers with UPC barcodes directly to existing secondary packaging (outer case boxes)
- Sidik can print labels in-house at any size needed
- No repackaging of individual units required
- Compliant for US sale and Amazon FBA inbound shipments

**Initial product mix (1–2 mixed pallets):**
- Aluminum coffee (standard)
- Compostable tea bundles
- Flavored coffee bundles (120-count and 60-count cases already in Sidik's Austrian stock)

---

## Key Decisions

| Decision | Detail |
|---|---|
| Ship existing stock immediately | Don't wait for new packaging; use sticker label solution |
| Sticker on secondary packaging only | Inner unit labels not required for case-sold product |
| 1–2 mixed pallets as initial shipment | Enough to go live on Amazon without over-committing inventory |
| New products developed in parallel | Mushroom coffee, vitamins, and new packaging continue on separate track |
| Contract remains active | Adis to send email retracting prior cancellation notice; no new contract needed |

---

## Action Items

- [ ] **Sidik** — Export Amazon listings; compile product list with quantities, flavors, weights, and case dimensions; send to Mark
- [ ] **Sidik** — Contact Thomas at the Italian factory (and Deborah, quality manager) to get FDA registration status update
- [ ] **Mark** — Design English/UPC sticker artwork based on Sidik's product list
- [ ] **Mark** — Email Sidik the exact US delivery address so Sidik can obtain freight cost estimates
- [ ] **Adis** — Email Mark formally retracting the prior contract cancellation notice to confirm partnership continuation

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## Open Dependencies

### FDA Registration
The Italian factory's FDA registration is still pending as of this call. This is a prerequisite for importing food products into the US. Sidik is following up with the factory's quality manager (Deborah, via Thomas). Mark noted that renewal is straightforward — typically a simple online submission.

> **Risk:** If FDA registration is not in place before the shipment arrives, customs clearance may be delayed. Confirm status before booking freight.

### Dubravka's Return
Dubravka Kukic (La Natura) was on Orthodox Christmas holiday during this call. Full review of remaining product catalog and new packaging status to happen upon her return.

---

## Parallel Workstream: New Product Lines

Development of US-ready packaging and new products continues independently:
- Mushroom coffee
- Vitamins and supplements
- Flavored coffee (full range)

These will follow once packaging is finalized, using properly designed US-compliant primary packaging rather than the sticker workaround.

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## Related

- [[clients/la-natura/_index]]
- [[knowledge/ecommerce-strategy/amazon-fba-inbound-requirements]]
- [[knowledge/compliance/fda-food-facility-registration]]