---
title: AHS Cross-Sell Email Campaigns
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-12-18-ahs-marketing-meeting-109773658.md
tags:
- email-marketing
- cross-sell
- segmentation
- client-ahs
- mold
- asbestos
layer: 2
client_source: null
industry_context: null
transferable: true
---

# AHS Cross-Sell Email Campaigns

## Overview

Advanced Health & Safety (AHS) offers both asbestos and mold remediation services, but many existing clients associate them with only one. A client who hired AHS for mold remediation may not realize AHS can also handle asbestos removal — and vice versa. This gap represents a significant repeat-business opportunity addressable through targeted email segmentation.

This strategy was surfaced during the [[clients/ahs/meetings/2025-12-18-ahs-marketing-meeting|December 2025 AHS Marketing Strategy Review]] and is planned for execution in early 2026.

## The Problem

Gina Richardson (AHS) noted that clients frequently leave five-star reviews praising AHS's work, yet don't know the company offers complementary services:

> "They used us for a mold remediation in their basement, and now they're remodeling their kitchen and they've come up with asbestos flooring. I want them to think of Advanced Health and Safety."

The goal is **top-of-mind awareness** for the full service range among people who are already warm — they've hired AHS before and had a good experience.

## Segmentation Approach

Use MarketSharp (AHS's CRM) to segment the client list by service type, then send targeted campaigns to each group:

| Segment | Campaign Message |
|---|---|
| Mold-only clients | "Did you know we also handle asbestos testing and removal?" |
| Asbestos-only clients | "Did you know we also provide mold inspection and remediation?" |

This avoids generic blasts and makes the message feel relevant to the recipient's actual history with AHS.

## Implementation Notes

- **Platform:** Klaviyo (or current email tool) for sends; MarketSharp as the source of truth for service history segmentation
- **Timing feature:** The December training email used a send-time optimization feature (sends throughout the day based on when each recipient is most likely to open) — this contributed to best-ever open rates and should be used for cross-sell sends as well
- **List hygiene:** Sync the email list from MarketSharp the day before any send to ensure it reflects current clients

## Relationship to Other Campaigns

This cross-sell effort is distinct from other AHS email campaigns:

- **Home show campaign** — targets homeowners in the broader database, not segmented by service history; see [[clients/ahs/meetings/2025-12-18-ahs-marketing-meeting|meeting notes]]
- **Contractor training emails** — targets trade professionals (plumbers, remodelers, flooring contractors), not residential clients; see [[knowledge/seo/ahs-contractor-pages|AHS Contractor Pages strategy]]

## Action Items (as of December 2025)

- [ ] Draft cross-sell email: mold → asbestos (@Sebastian Gant)
- [ ] Draft cross-sell email: asbestos → mold (@Sebastian Gant)
- [ ] Pull segmented lists from MarketSharp by service type (@Sebastian Gant / Gina Richardson)

## Broader Principle

This tactic generalizes well beyond AHS: any service business with multiple distinct offerings and a CRM that tracks job type can run this playbook. The key ingredients are (1) a segmentable client list, (2) a clear "did you know we also do X?" message, and (3) a warm sender relationship that makes the email feel like a helpful reminder rather than a cold pitch.