---
title: AHS Dec 11–12 Training — Email Blast
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-12-02-ahs-marketing-meeting-105706354.md
tags:
- email-marketing
- client-ahs
- training
- campaign
layer: 2
client_source: null
industry_context: null
transferable: true
---

# AHS Dec 11–12 Training — Email Blast

A final email blast was planned to drive last-minute sign-ups for AHS's asbestos training event on December 11–12. The campaign targeted an expanded list that included 400 newly sourced school janitor and maintenance worker contacts.

## Overview

With the training roughly a week out, the team agreed a single urgent email would maximize remaining sign-up opportunity. The email was to go out December 3 — giving recipients about a week of lead time before the December 11 start.

Sebastian Gant took ownership of the send following a staffing change (Chris departed Asymmetric; Sebastian assumed email responsibilities at least in the short term).

## Audience

| Segment | Notes |
|---|---|
| Existing list | Prior subscribers and training contacts |
| +400 new contacts | School janitors and maintenance workers sourced via a targeted email pull |

Gina Richardson had previously identified school janitors and maintenance workers as a high-value sign-up segment, which prompted the additional list build.

## Content & Approval

- **Template:** Based on the previous training email; Sebastian updated it to remove November dates and Madison-specific references.
- **Approval:** Gina gave verbal approval for Sebastian to use his judgment on edits — no formal review round required for this send.
- **Tone:** Urgent, time-sensitive ("it's next week") framing.

## Key Decisions

- **Send date:** December 3 (day after the meeting), chosen to maximize lead time before the December 11 8 AM start.
- **Sebastian handles send:** With Chris no longer at Asymmetric, Sebastian Gant is the new primary email contact for AHS. Gina was informed to direct email questions to him.
- **Minimal edits only:** Gina explicitly authorized Sebastian to strip old date/location references and send without a full approval loop, prioritizing speed.

## Action Items

- [x] Add 400 school janitor/maintenance worker emails to the list — @Sebastian Gant
- [x] Update previous email template (remove Nov dates, Madison references) — @Sebastian Gant
- [x] Send email blast December 3 — @Sebastian Gant

## Related

- [[clients/ahs/_index]] — AHS client overview
- [[knowledge/email-marketing/]] — Email marketing knowledge base
- [[knowledge/meta-ads/ahs-dec-training-meta-ads]] — Companion Meta ad campaign for the same training event
- [[meetings/2025-12-02-ahs-marketing-meeting]] — Source meeting