---
title: AHS Email Platform Access — Gina Richardson
type: article
created: '2026-01-29'
updated: '2026-01-29'
source_docs:
- raw/2026-01-29-ahs-marketing-meeting-118298810.md
tags:
- email-marketing
- client:ahs
- platform-access
- self-service
layer: 2
client_source: null
industry_context: null
transferable: true
---

# AHS Email Platform Access — Gina Richardson

## Overview

Gina Richardson (AHS) was granted user access to the email marketing platform during the January 2026 monthly sync. The need arose from a recurring operational gap: when AHS experiences slow periods, they have no way to quickly send targeted campaigns to warm prospects without routing the request through Asymmetric. Self-service access addresses this directly.

## Why This Was Set Up

Gina described a specific scenario that prompted the request: AHS had a slow week and wanted to send a mass mailer to contacts who had received proposals but hadn't yet committed. Without platform access, that kind of urgent, opportunistic outreach wasn't possible on short notice.

> *"We were really dead this week… it would have been great to send out a little bit of a mass mailer to people who had proposals in their hand but hadn't actually pulled the plug yet."*
> — Gina Richardson, 2026-01-29

## Access Details

- **Account email:** `gina@madisonasbestos.com`
- **Invite sent by:** Sebastian Gant, during the meeting
- **Note on address choice:** The `gina@` address was deliberately chosen over `admin@` based on prior advice that `admin`-prefixed senders are more likely to be flagged as spam

## Onboarding Steps

- [x] Sebastian sent platform invite to `gina@madisonasbestos.com`
- [ ] Gina accepts invite and sets password
- [ ] Gina sends a test campaign to confirm access is working
- [ ] Sebastian provides a walkthrough of the platform (campaign creation, sending flow)

The platform was described as "not super complicated," but a walkthrough was offered to ensure Gina can operate independently when needed.

## Intended Use Cases

Self-service campaigns are expected to be **occasional and targeted**, not a replacement for the regular Asymmetric-managed email calendar. Likely use cases include:

- Re-engaging open proposals during slow booking periods
- Time-sensitive announcements that can't wait for the next scheduled send

## Related

- [[clients/ahs/_index]] — AHS client overview
- [[meetings/2026-01-29-ahs-marketing-meeting]] — Source meeting
- [[knowledge/email-marketing/campaign-planning]] — Broader email strategy context