---
title: AHS NARI Home Show Email Campaign
type: article
created: '2026-01-13'
updated: '2026-01-13'
source_docs:
- raw/2026-01-13-ahs-marketing-meeting-113952063.md
tags:
- email-campaigns
- ahs
- nari
- home-show
- action-items
layer: 2
client_source: null
industry_context: null
transferable: true
---

# AHS NARI Home Show Email Campaign

## Overview

A high-priority email campaign to announce Advanced Health & Safety's presence at the NARI Home Show and offer free tickets to their entire contact list. This campaign must be sent **by January 19, 2026** — ahead of the show itself — and takes priority over other in-flight work including the MarketSharp tracking fix.

The tone should emphasize community support for NARI rather than a hard sell on AHS services. As Gina noted in the meeting: *"While we hope to gain business, we realize that people are not going to a home show to talk about asbestos."*

---

## Campaign Details

| Field | Value |
|---|---|
| **Priority** | 🔴 High — send before Jan 19, 2026 |
| **Audience** | Entire contact list (all lists, no filtering) |
| **Owner** | Sebastian Gant |
| **Next meeting to review** | Jan 27, 2026 (post-show debrief) |

---

## Content Brief

### Primary Goals
1. Announce AHS will be at the NARI Home Show (include booth number)
2. Offer free tickets via the NARI ticket link
3. Support the NARI event broadly — not just drive traffic to the AHS booth

### Key Messages
- AHS is a proud NARI supporter and will be exhibiting
- Free tickets are available — include the direct ticket link (shared by Gina in meeting; also to be published on the AHS website)
- Attendees are welcome to stop by the booth, but the primary ask is simply to attend and support the show
- AHS will be giving away flower seed packets at the booth (a nice detail to mention if appropriate)

### Assets to Pull
- **NARI logo** — pull from NARI's own announcement/website
- **AHS + NARI co-branded graphic** — Gina shared a Facebook post that includes AHS's logo alongside other exhibitors; use as reference or pull the image directly
- **Free ticket link** — Gina has this in her email signature; Sebastian confirmed it works. Publish on the AHS website as well.

### Tone
Warm, community-oriented. AHS is supporting a local home improvement event, not pitching asbestos remediation. Keep it brief and action-oriented (click → get your free ticket).

---

## Action Items

- [ ] Draft email copy and design using NARI logo and co-branded graphic (@Sebastian Gant)
- [ ] Publish free ticket link on AHS website before send (@Sebastian Gant)
- [ ] Send email to all contact lists by **January 19, 2026** (@Sebastian Gant)
- [ ] Debrief on show results at Jan 27 meeting (@Sebastian Gant, @Gina Richardson)

---

## Related

- [[clients/ahs/index]] — AHS client overview
- [[clients/ahs/meetings/2026-01-13-marketing-sync]] — Source meeting
- [[knowledge/email-marketing/ahs-mold-training-feb-2026]] — Upcoming mold training email campaign (lower priority, send before Feb 20)