---
title: Stick Pack Email Flow Analysis
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-10-27-american-extractions-marketing-call-97110351.md
tags:
- email-marketing
- klaviyo
- stick-packs
- american-extractions
- campaign-analysis
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Stick Pack Email Flow Analysis

## Overview

American Extractions ran a 4-email Stick Pack campaign as a manual send before converting it to an evergreen automation flow. Overall performance was solid, but Email #3 showed a notable CTR drop that warrants investigation before the flow is locked in as an automation.

The campaign is tied to contacts who filled out Stick Pack-related forms and were added to PipeDrive. Once the flow is finalized and the underperforming email is addressed, it will be set up as a Klaviyo automation triggered by form submission.

---

## Campaign Performance

| Metric | Result | Notes |
|---|---|---|
| Open Rate | ~20% | Strong for a marketing list with no prior email relationship |
| Email #1 CTR | Good | — |
| Email #2 CTR | Good | — |
| Email #3 CTR | Low (outlier) | Root cause unknown; needs analysis |
| Email #4 | Sent day after meeting | Final email in manual send sequence |

A ~20% open rate is considered strong, particularly given that recipients were not expecting these emails — they were marketing sends to a list that had a relationship with the brand but no established email cadence.

---

## Email #3 CTR Drop — Diagnosis Needed

The CTR drop on Email #3 is not believed to indicate list fatigue. The reasoning:

- **Open rate fatigue** would show up as declining opens, not just clicks.
- A CTR drop more likely signals a **content or link issue** — either the content wasn't compelling enough to drive action, or there were fewer clickable links than in the other emails.

**Before converting to automation, the team should:**

1. Audit Email #3 for number of links vs. Emails #1 and #2.
2. Evaluate whether the content topic or CTA was less relevant or engaging.
3. Revise accordingly before the flow goes evergreen.

---

## Path to Automation

Once the manual send completes and Email #3 is reworked, the flow will be converted to a Klaviyo automation:

- **Trigger:** Contact fills out a Stick Pack form → added to PipeDrive → automatically enrolled in flow
- **Cadence:** One email per week (4 emails over ~1 month)
- **Audience:** New Stick Pack leads going forward

This ensures all future leads receive the same onboarding sequence without manual intervention.

---

## Related Context

- A separate [[wiki/knowledge/email-marketing/klaviyo-self-segmentation-survey-strategy|self-segmentation survey flow]] is being built to tag untagged contacts by interest area. Stick Pack contacts who are already tagged will be excluded from that send.
- The [[wiki/clients/american-extractions/_index|American Extractions]] ClearMix email flow is being developed in parallel; the Stick Pack flow serves as a template and learning reference for that build.
- An evergreen welcome series for new subscribers is planned as a future initiative, to be tackled after both the ClearMix and self-segmentation flows are finalized.

---

## Action Items

- [ ] Analyze Email #3 content and link count to diagnose low CTR — **Karly**
- [ ] Revise Email #3 based on findings — **Karly**
- [ ] Convert finalized 4-email sequence to Klaviyo automation flow — **Karly**