---
title: BluePoint Water Park Email Sequence
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-03-11-bluepoint-atm-marketing-call-129118794.md
tags:
- email-marketing
- bluepointatm
- water-parks
- hubspot
- sequences
layer: 2
client_source: null
industry_context: null
transferable: true
---

# BluePoint Water Park Email Sequence

## Overview

A targeted email sequence built in HubSpot for [[wiki/clients/bluepointatm/_index|BluePoint ATM]], aimed at water park operators as a prospective segment for reverse ATM placements. The sequence was drafted and loaded into HubSpot templates ahead of the March 2026 review meeting and was awaiting a final client review before launch.

This sequence represents BluePoint's outbound approach to a specific vertical — one of several segment-focused campaigns running alongside broader Google Ads and the forthcoming [[wiki/knowledge/email-marketing/abm-pilot-strategy|ABM pilot]].

## Status

**Ready to launch — pending client approval.**

As of the March 2026 review call, the sequence was fully drafted in HubSpot. Mike Stebbins confirmed he had already reviewed the email copy in Google Sheets. The remaining step was a final spot-check of the HubSpot templates (imagery, button links, formatting) before activating.

> *"Please do that ASAP, Karly."* — Mike Stebbins, March 2026 review call

## Sequence Details

| Field | Detail |
|---|---|
| **Client** | BluePoint ATM |
| **Target Segment** | Water park operators |
| **Platform** | HubSpot |
| **Status** | Drafted; awaiting final review |
| **Copy Review** | Completed (Google Sheets) |
| **Template Review** | Pending (imagery, CTAs, formatting) |

## Context & Strategic Fit

The water park sequence was conceived as a segment-specific outbound effort — a more traditional campaign approach targeting a defined vertical where reverse ATMs have a clear use case (cashless-to-card conversion at point-of-sale in cash-restricted environments).

During the March 2026 call, the team discussed transitioning from these broad segment campaigns toward a more targeted [[wiki/knowledge/abm/abm-pilot-overview|Account-Based Marketing (ABM) pilot]]. The water park sequence was explicitly called out as a quick win to activate in parallel — a low-lift launch given the work already completed.

> *"That would be a quick kind of easy turn on."* — Karly Oykhman

The sequence is not being deprioritized in favor of ABM; rather, it serves as a near-term activation while the ABM infrastructure is built out.

## Action Items

- [x] Draft email copy (completed in Google Sheets)
- [x] Load sequence into HubSpot templates
- [ ] **Karly Oykhman:** Send HubSpot preview emails to Mike Stebbins and Wade Zirkle for final review
- [ ] **Mike Stebbins / Wade Zirkle:** Review template formatting, imagery, and CTAs; approve for launch
- [ ] **Karly Oykhman:** Activate sequence in HubSpot upon approval

## Related

- [[wiki/clients/bluepointatm/_index|BluePoint ATM — Client Overview]]
- [[wiki/knowledge/abm/abm-pilot-overview|ABM Pilot Strategy]]
- [[wiki/meetings/2026-03-bluepoint-marketing-review|March 2026 BluePoint Marketing Review]]