---
title: Citrus America Newsletter Strategy
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-10-02-cai-monthly-call-91420523.md
tags:
- email-marketing
- newsletter
- citrus-america
- events
- content-strategy
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Citrus America Newsletter Strategy

## Overview

Citrus America sends a monthly newsletter targeting Thursday morning delivery. The October 2025 planning call established a content framework balancing customer success stories, product highlights, and event coverage. The November newsletter will shift to a travel/event recap format given the density of fall shows.

Related: [[clients/citrus-america/_index]] | [[meetings/2025-10-02-cai-monthly-call]]

---

## Newsletter Cadence

- **Send day:** Thursday mornings
- **Frequency:** Monthly
- **Approval workflow:** Miriam reviews content; photos sourced from client or stock

---

## October 2025 Newsletter Plan

### Confirmed Content Sections

| Section | Content | Status |
|---|---|---|
| Customer Success Story | Bush's produce feature | Pending final quote approval from produce manager |
| Product Highlight | Citro Casa 8000 XB | Ready |
| Event Preview | IFPA show (Anaheim) | Pending Kopke partner confirmation to name both booths |

### Bush's Success Story
- Version 2 of the case study is approved except for yellow-highlighted additions (produce manager quotes added after the fact)
- Chris Romano requested the produce manager be included; final sign-off expected imminently
- **Photos needed:** Miriam to send Bush's pictures (horizontal preferred for hero image; verticals usable throughout)
- Fallback: use Bush's storefront imagery or logo-based visuals if photos are unavailable

### IFPA Event Feature
- Citrus America is supporting two booths at IFPA Anaheim — Jack Vandenberg and Kopke (growers/packers)
- Jack Vandenberg has approved being named; Kopke confirmation pending
- If both approve: include booth numbers and a blurb about the partnership
- Miriam to provide a short written blurb once confirmed

### Product Highlight: 8000 XB
- Standard product spotlight format
- Content ready; no blockers noted

---

## November 2025 Newsletter Plan

### Theme: Event Recap / "On the Road"

November's newsletter will consolidate fall travel into a single recap issue rather than previewing individual events.

**Events to recap:**
- WGA Symposium (Miriam attended; has photos)
- IFPA Anaheim (Brian and Jacob supporting booths)
- NGA Executive Conference, Washington D.C. (October 20–22)

**Potential additions:**
- Jacob's New England sales trip
- NGA partnership spotlight with NURIF Distillery (barrel-aged gin gimlet activation) — pending NURIF approval for co-mention

**Format idea:** Feature multiple team members (Miriam, Jacob, Brian) to show breadth of activity.

---

## Content Sourcing Notes

### Photos
- Always request at least one **horizontal** image for hero/banner use
- Vertical images can be used as supporting visuals throughout
- When client photos are unavailable, use storefront imagery or brand logo assets

### Event Blurbs
- Miriam provides short written blurbs for events she attends
- Melissa builds the newsletter structure; Karly/team handles design
- Blogs updated with images are sent to client for review before publishing

### WGA Symposium (Future Content)
- Miriam flagged this as a potential standalone newsletter topic
- Has photos from the event
- Could frame as "Citrus America at WGA — what we learned / what's trending"
- Tabled for a future issue; not in October or November plan

---

## Broader Newsletter Content Strategy

### Success Stories
- Aurora Public Schools meeting (Colorado) is a pipeline success story — Miriam meeting with them to gather quotes and get agreement to work with Stephen Levine on a formal write-up
- Bush's is the current active story in production

### Event Coverage Framework
- **Preview newsletters** (sent before event): include booth numbers, partner names, call to action to visit
- **Recap newsletters** (sent after): photos, highlights, team quotes, momentum story
- October = preview (IFPA); November = recap (IFPA + WGA + NGA)

### Press Releases
- Miriam noted need for new articles and press releases to support link-building and visibility
- NGA Executive Conference sponsorship is a candidate for a social post and/or press release
- NURIF Distillery co-activation could be a PR angle if approved

---

## Action Items (from October 2025 call)

- [ ] **Miriam** — Send Bush's photos (horizontal + verticals) to Melissa
- [ ] **Miriam** — Confirm Kopke approval to be named in newsletter; send IFPA blurb with booth numbers
- [ ] **Miriam** — Confirm NURIF Distillery is comfortable with co-mention in November newsletter
- [ ] **Melissa** — Build October newsletter once Bush's quotes are approved and IFPA blurb received
- [ ] **Melissa** — Add IFPA (Anaheim) and NGA Executive (D.C., Oct 20–22) dates to the content calendar
- [ ] **Team** — Schedule social post about NGA Executive Conference sponsorship

---

## Related Articles

- [[clients/citrus-america/_index]]
- [[knowledge/content/competitor-landing-pages-zoomx-zoomo]]
- [[knowledge/seo/citrus-america-digital-performance-oct-2025]]
- [[meetings/2025-10-02-cai-monthly-call]]